The actions of bunnies have caused a stir as they express their dissatisfaction with HYBE by sending flower wreaths to showcase their discontent with the company’s shortcomings. This bold move has also garnered responses from K-Netz and fans worldwide on various online platforms.
In 2024, K-pop fans have heavily criticized HYBE, as the multi-label company has faced numerous accusations regarding its treatment of artists, connections to controversial individuals, ongoing feud with ADOR, alleged manipulation of media, and other controversies.
On July 30, internet users expressed their opinions on a discussion board titled “Real-Time Flower Wreaths Sent to HYBE.”The original poster (OP) then shared several photos depicting a line of flower wreaths, criticizing HYBE for their “ineptitude”and “avarice.”
(Photo: TheQoo)(Photo: TheQoo)(Photo: TheQoo)
Translations:
“HYBE’s business operations are like death sentences.”
“You are only focused on getting bigger and making money. You’ve become the No. 1 company in the K-pop industry that has lost humanity.”
“Your PR is killing the subsidiaries and your legal responses are neglecting the artists. HYBE, end the multi-label system.”
“The floating clout that HYBE wants to catch, the dark clouds are spread in front of it.”
“You have lost the protection of privacy and you have lost human rights.”
“HYBE, who is selling their shame away, congratulations on becoming the No. 1 most incompetent agency.”
The flower wreaths received a positive response from K-Netz, who showed their support for the protest. The chosen captions for the rebellious act were also highly praised by netizens.
“They did well, each one of them is a gem.”
“NewJeans, Bunnies, ADOR, fighting.”
“HYBE really should wake up.”
“NewJeans, Min Heejin, ADOR, cheer up.”
“They picked their caption well.”
“Fighting.”
“Incompetent HYBE.”
“NewJeans fighting.”
“NewJeans, Min Heejin, fighting.”
At the same time, another internet user expressed their frustration with HYBE’s decision-making and public failure in a different online discussion.
“HYBE was the one who started all this by airing everything out in public, leaking to third parties, working with YouTubers and Dispatch. This character assassination no longer even addresses their initial accusations of embezzlement, usurpation of management, etc.
At almost every turn, they managed to make the worst decisions that would affect their idols, subsidiaries, and staff. The worst part is, they are absolutely dragging these leaked DMs. Just handle these internally ffs.
This is what happens when a conglomerate is bought with “new money”and they don’t know how to act. They are utterly embarrassing.”
The wreaths on X (Twitter) also elicited responses from members of the K-pop community.
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