NewJeans Launches Contest for New Stage Name Amid ADOR Contract Violation Dispute

NewJeans Launches Contest for New Stage Name Amid ADOR Contract Violation Dispute

NewJeans Faces Contractual Discord with ADOR Amid Stage Name Contest

On January 23rd, the K-pop sensation NewJeans, consisting of members Minji, Hanni, Danielle, Haerin, and Hyein, made headlines when they announced a two-day contest via their new social media account. The purpose of this contest is to help them select a new stage name for a limited period. In their announcement, they encouraged fans to actively participate by leaving comments.

NewJeans contest announcement

ADOR’s Reaction to NewJeans’ Initiative

In response to this unexpected move, ADOR has expressed serious concerns regarding potential violations of their contractual agreement. The company stated, “Our stance remains that the exclusive contract is still valid, and we are sincerely participating in the ongoing legal proceedings. We deeply regret that the members are attempting independent entertainment activities, such as soliciting a new stage name, before a legal judgment has been made. Such actions could constitute a serious breach of contract.”

Legal Developments and Allegations

Earlier on the same day, NewJeans released a statement revealing that ADOR had initiated a legal process to confirm the validity of their exclusive contract. This included applying for an injunction to maintain agency status and restrict the members from entering into advertisement contracts independently. Recently, the group received documentation related to these legal actions and appointed the law firm Sejong as their legal representative, notable for its ties to former ADOR CEO Min Hee-jin.

In a passionate response, the members claimed, “While ADOR and HYBE publicly urge us to return, behind the scenes, they have continued to harass and attack us relentlessly. Recently, they secretly approached some of our parents, attempting to sow discord.”

NewJeans emergency press conference

Background on the Contract Termination

Just a few months prior, on November 28th, the group held an emergency press conference to declare their intent to terminate their exclusive contract with ADOR. This declaration was formalized the following day. In December, ADOR countered by filing a lawsuit to establish the validity of the contract while seeking an injunction to safeguard its position as the group’s agency and to prevent the members from signing independent advertising agreements.

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