NewJeans’ Press Conference Requests: The 5 Essential Chairs & Special Secrets from ADOR

NewJeans Announces Contract Termination in Urgent Press Conference

On November 28, 2023, the K-pop sensation NewJeans hosted a surprise press conference in Seoul, unveiling their decision to terminate their exclusive contract with ADOR. This significant move marks a pivotal moment in the group’s career and highlights their commitment to transparency.

Sources indicate that the members of NewJeans had communicated their intent to hold this press conference to various stakeholders, despite some attempts to persuade them otherwise. Ultimately, the group asserted their desire for transparency and confidence in addressing their situation publicly.

Secrecy and Planning

The organization of the press conference resembled a covert operation, demonstrating NewJeans’ strategic approach. The only requirements from the members were straightforward: five chairs for the press event and complete confidentiality from ADOR regarding their plans.

On the morning of the event, the staff frantically searched for an appropriate venue. After overcoming various challenges, a location was secured late in the day. Strikingly, the announcement for the press conference was made only three hours before it began, underscoring NewJeans’ determination to take action swiftly.

Official Announcement and Reasons for Contract Termination

During the conference, NewJeans officially announced that their exclusive contract with ADOR would be dissolved as of midnight on November 29. This decision follows repeated attempts to address concerns regarding breaches of their agreement, which were met with unresponsive and perfunctory replies from ADOR.

Minji stated that the group had formally requested ADOR to rectify these issues, but their appeals were largely ignored. Frustrated by the lack of genuine effort from the agency, NewJeans has opted to pursue legal measures to terminate the contract.

Hyein, addressing the concerns of their fanbase, asserted, “Even if we cannot use the name NewJeans anymore, we have no intention of relinquishing it.” This declaration reflects their commitment to their identity and brand, regardless of the legal implications.

As NewJeans navigates this pivotal transition, they express a strong desire to continue their collaboration with Min Hee-jin, a figure pivotal to their early success.

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