On November 29, NewJeans officially announced their decision to terminate exclusive contracts with ADOR. Citing unresolved issues and unmet expectations, the group took a bold step forward. Notably, even after the dissolution, they have maintained their schedules, albeit refraining from using the name “NewJeans” during recent activities. This deliberate omission was particularly apparent during a performance in Japan, where the members creatively navigated around displaying their original group name.
-star WELCOME JEANZ Uri genz pic.twitter.com/3YVDbKgk6Y
— Starfess || CHECK PINNED TO SEND MENFESS (@starfess) December 14, 2024
This strategic shift has left fans and industry insiders pondering how NewJeans will evolve, particularly regarding their branding and identity.
On December 14, the buzz intensified as two directors associated with NewJeans tagged a mysterious Instagram account, @jeanzforfree, which is speculated to be linked to the group. The account’s profile picture featuring the backs of the members sparked considerable interest.
To authenticate the account, the members posted videos on their Instagram Stories, officially announcing that this would become their new platform. The username, @jeanzforfree, has sparked speculation among fans that “Jeanz” could potentially be their new group name.
The news quickly spread throughout Korean online communities, where discussions about the potential name change gained significant traction. A particularly popular thread on Instiz noted that “Jeanz” might cleverly allude to “Gen Z,” which resonates with the group’s youthful and trendsetting image.
- I like this name, lol.
- But seriously, “Jeanz” is really good.
- What should we call them in Korean? Jinjoo? Jinji?
- Wow, I really like it, hahaha.
- Let’s use “Jinju” as a nickname. Our “Jinjus” are precious.
- Jinji… Truly a K-pop idol group from the land of rice!
- As soon as I saw it, I thought of Gen Z!
- Whatever it is, I love it. Just hurry and bring it on!!!
- Oh, hearing it this way makes it sound even better, lol.
- It’s sleek and pretty!
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