NewJeans Shares ADOR’s Official Letter Response: “I” in “New-I-LE” Represents IVE, Not ILLIT

NewJeans Shares ADOR’s Official Letter Response: “I” in “New-I-LE” Represents IVE, Not ILLIT

ADOR Addresses Leadership Dispute & Clarifies Recent Controversies

On November 29th, a certified letter from ADOR revealed its position regarding the potential reinstatement of former CEO Min Hee-jin, which has stirred considerable interest among stakeholders. The letter, issued by current CEO Kim Joo-young, stated that reinstating Min Hee-jin under the current circumstances would be challenging.

Contractual Obligations Unveiled

ADOR emphasized that the exclusive contract formed between the agency and the members did not specify the retention of Min Hee-jin as CEO. The agency indicated that they have diligently fulfilled their commitments as outlined in the contract. These obligations included orchestrating entertainment initiatives, negotiating deals, providing financial support, and managing settlement documentation.

Legal Implications of Contractual Disputes

Furthermore, ADOR raised questions about the validity of the artists’ claims, suggesting that the grounds for alleged contract violations may not be substantial enough to justify termination. “From a strictly legal standpoint, it is questionable whether ADOR has committed any violations severe enough to warrant contract termination,” the agency communicated.

Clarification on ‘New-I-LE’ Phrase

Another point of contention arose from a music industry report published by HYBE, which mentioned the term “New-I-LE.” This term had been interpreted as a suggestion that HYBE would be shifting focus away from NewJeans in favor of ILLIT and LE SSERAFIM. In response, ADOR clarified that within this context, the “I” refers to IVE, not ILLIT. This clarification comes against the backdrop of heightened scrutiny during the National Assembly’s Culture, Sports and Tourism Committee audit.

Contextual Understanding of ‘New-I-LE’

ADOR further explained that the report dates back to May 2023, prior to the debut lineup announcement of ILLIT during the public audition series “R U Next?” . The phrase “ditching the New” was intended to facilitate LE SSERAFIM’s distinct identity in the competitive landscape, suggesting a move away from overshadowing comparisons with the already successful NewJeans.

NewJeans ILLIT Thumbnail

Emergency Press Conference & Contract Termination

In a noteworthy development, NewJeans held an emergency press conference in Gangnam, Seoul, just a day prior to the letter release, where they announced the termination of their exclusive contract with ADOR effective midnight on November 29th. This announcement has raised significant concerns among fans and industry observers alike.

ADOR’s Response to NewJeans

Reacting to the press conference, ADOR stated that they had not breached their contractual obligations and argued that claims based solely on broken trust do not provide legitimate grounds for contract termination. They expressed disappointment that the members chose to conduct a press conference before receiving a response to the certified letter, expressing hope for open dialogue moving forward.

For updates and further insights, visit Naver.

For additional images and interpretations, you can check the full article here.

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