NewJeans Stuns Fans with ‘Street Fashion’ Japanese Debut Concept

NewJeans, the popular K-pop group, made a recent announcement introducing their unique Japanese debut concept that focuses on “street fashion.”This marks a significant milestone in their efforts to expand globally.

On May 11th, ADOR, the agency for NewJeans, announced that the group’s members Minji, Hanni, Danielle, Haerin, and Hyein have teamed up with Hiroshi Fujiwara, a renowned figure in Japanese music production and a trailblazer in street fashion trends.

Renowned as the pioneer of Japanese street fashion, Fujiwara lends his signature style and expertise to the group’s first endeavors.

These designs showcase a combination of graphics, such as the group’s name, individual member names, Hiroshi Fujiwara’s signature, and handwritten Hangul by the designer himself, blending both Korean and Japanese cultural influences.

The Japanese debut single of NewJeans, called “Supernatural,”is scheduled to release on June 21st. It is expected to offer a mesmerizing fusion of music and fashion that will appeal to audiences worldwide.

Despite being released in Japan, the single will be simultaneously available in Korea and globally, showcasing the group’s widespread international appeal.

In addition, the Dispatch article claims that CEO Min Hee Jin used members from Source Music to form the girl group NewJeans under her own label, ADOR, without proper authorization.

Dispatch revealed that Min Hee Jin sneakily “stole”the current members of NewJeans from Source Music to create her own girl group. #NewJeans #SourceMusic #ADOR https://t.co/u07r7f3nxV

— KpopStarz (@kpopstarz) April 25, 2024

Despite her significant role in the group’s development, Source Music CEO So Sungjin is acknowledged for her dedication to nurturing the members for a period of three years. Although Min Hee Jin has denied any intention of taking over management rights of ADOR, her previous statements contradict her current actions. The success of NewJeans is attributed to the collective efforts of Min Hee Jin and the support of HYBE. However, in the event of the group’s failure, HYBE would bear the financial responsibility.