NewJeans Takes Over Instagram Following Departure from ADOR: “Anticipating This Moment”

NewJeans Engages Fans with a Flood of Social Media Activity

On December 15, the popular K-pop group NewJeans created a buzz on social media by sharing four posts and twelve stories in just one morning. This activity highlights the group’s strategy to maintain connection with their fans, known as “Bunnies,”during transformative times.

Among the shared content, member Minji captured attention with her heartfelt caption, “I’ve been waiting for this day only,” which resonates with fans eager for personal insights into their idols’ lives.

In a lively narrative, Hanni showcased her adventurous spirit by posting playful stories featuring photos and videos taken during a flight. She playfully queried, “Can Bunnies handle our Instagram?” engaging the fandom in a fun dialogue.

Introducing ‘jeanzforfree’ and Connecting with Fans

On December 14, the excitement continued with the launch of a new Instagram account called ‘jeanzforfree’ by Minji, Hanni, Danielle, Haerin, and Hyein. In their initial stories, the members presented themselves with the endearing message, “We are real,” linking personal connection to their fans.

They also took the opportunity to show their support for the Bunnies participating in a rally in Yeouido that day, informing them about pre-ordered drinks and meals, and reminding attendees to “make sure to eat well.” This gesture exemplifies their commitment to community and connection.

Recent Changes and Continued Activities

Despite a recent upheaval, NewJeans has maintained its momentum. On November 28, they held an emergency press conference to announce the termination of their exclusive contract with ADOR. This pivotal moment has stirred significant discussion within the industry.

In response, ADOR filed a lawsuit on December 3 to affirm the validity of the exclusive contract. Nevertheless, the group has persevered, continuing their scheduled engagements, which included a guest appearance at the renowned Japanese duo YOASOBI’s concert on December 7. Interestingly, since the contract termination, the members have refrained from using the name ‘NewJeans’ in public appearances, indicating a transition phase for the group.

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