The vicinity of Tokyo Dome is bustling with crowds, and copies of newspapers with NewJeans as the headline are quickly disappearing from shelves. A large number of individuals are queuing up at the “Supernatural”pop-up shop, resulting in a remarkable display.
On June 27th, the agency ADOR announced that several local media outlets, including Sponichi, Sports Hochi, Sankei Sports, Daily Sports, and Tokyo Chunichi Sports, have created special editions showcasing the brand NewJeans.
The newspapers described NewJeans as a “Korean five-member group with worldwide fame”and praised their “exceptional musical talent and dynamic, captivating performances”. They also emphasized that NewJeans made their debut in Japan and then performed at Tokyo Dome just five days later, further showcasing their immense popularity.
As the date for “Bunnies Camp 2024 Tokyo Dome”drew near, several convenience stores ran out of the limited edition merchandise, causing disappointment among fans.
This fan meeting at Tokyo Dome received a great deal of attention, being the first major event to connect with fans since the release of NewJeans’ debut single “Supernatural”in Japan on June 21st.
Despite taking place on weekdays (June 26th~27th), all tickets were quickly sold out. As a result, there was high demand for additional seats and limited view seats were released on the day of the performance. An ADOR representative stated, “We were pleasantly surprised by the demand for limited view seats and decided to add a small number of them.”
The vicinity of Tokyo Dome was packed with people. Fans showed their support for NewJeans in various ways, purchasing official merchandise such as T-shirts, bags, keyrings, fans, and lightsticks (known as Binky Bongs). Restaurants and stores in the area constantly played songs by NewJeans.
The pop-up store called “Supernatural POP-UP”at Line Friends Square Shibuya, located in the heart of Shibuya, was a major attraction. Even before its opening, over 600 people were already lined up, with the queue stretching beyond Yoyogi Park. On the first day (June 26th), all advance reservations for the pop-up were quickly filled within five minutes, and the maximum number of visitors for the day was reached within an hour of its opening. IPX (formerly Line Friends) expressed their surprise at the overwhelming response from fans, which was much more enthusiastic than they had anticipated. They are now expeditiously preparing for pre-orders to meet the high demand.
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