The K-pop community was abuzz on May 31 as KBS’s Music Bank sparked a heated discussion. Despite being nominated alongside aespa, NewJeans emerged as the winner, clinching first place with their hit track “How Sweet.”
Despite the group’s celebration, there were allegations of disrespect towards LE SSERAFIM’s Eunchae, who serves as an MC for the show, which put a damper on the event.
Eunchae was observed glancing over at NewJeans during the acceptance speech, possibly to see if they had finished speaking after a long period of silence.
As Danielle from NewJeans began to speak, she was interrupted by ADOR CEO Min Hee Jin, who was thanked by Danielle. The camera then returned to Eunchae, causing some to interpret it as a deliberate snub.
NewJeans’ member Danielle gained attention during their Music Bank win for directly mentioning ADOR CEO Min Hee Jin amid the ongoing HYBE feud. #NewJeans #MusicBankWin #MinHeeJin #HYBE #ADOR https://t.co/MeXpOEHVEi
— KpopStarz (@kpopstarz) May 31, 2024
The controversy has triggered a discussion, as fans express their thoughts on social media. Some are convinced that NewJeans deliberately showed disrespect towards Eunchae, considering the ongoing legal conflicts between ADOR and HYBE, which involve Min Hee Jin’s alleged targeting of LE SSERAFIM.
Oh I’m really starting to dislike these girls because why would you even do this??pic.twitter.com/2ocyU0iTO5
— Nabi is LOST! with RM (@busanbreeeze) May 31, 2024
The first girl already thanked MHJ so the blonde one interrupting Eunchae to say it again is very… well https://t.co/Zuo74dnDfe
— oomfenshmirtz (@o_biennis) May 31, 2024
I wish nothing but the worst for Newjeans and their psycho CEO. Cutting Eunchae off just like that and then proceeding to thank that btch who caused a lot of pain to Le Sserafim BTS Illit right in front of her. Mocking the whole situation when you should be ashamed! Nah fvck off! https://t.co/UHPhiI6qMw
— MoiseslovesBTS 🇪🇸 🇪🇨 (@mb130) May 31, 2024
On the other hand, a considerable number of fans are standing up for NewJeans and claiming that the interruption was unintentional. They refer to the recent episode of Music Bank, where Eunchae and NewJeans had a playful exchange, to prove that there is no animosity between them. Some supporters are even denouncing the criticism as a “witch hunt.”
y’all are pissing me off it’s neither of their faults… eunchae is doing her job (they have a final speech and then the winners do encore) and danielle also wanted to say more (it’s sad what she said for a lot of reasons but anyway) y’all need to get jobs… https://t.co/o7750Bx2RX
— bee ˚୨୧⋆。˚ ⋆ (@hyowifey) May 31, 2024
they spoke at the same time??? Yall are just looking for reasons to hate on them you miserable hoes and that downfall you all are praying for ain’t happening stay mad https://t.co/JdRtkej9J8
— @ (@jiurinaluv) May 31, 2024
people calling a young girl an evil bitch when she was literally just waiting for the applause to end so she could continue talking. they accidentally spoke over each other its not that deep you’re all crazy😭pic.twitter.com/a7CBLIebX5 https://t.co/EcU5laxkTA
— bitches love my white materia (billions must pray) (@y0rhaunitA2) May 31, 2024
only posting what fits your narrative right? pic.twitter.com/q897oo9i89 https://t.co/fUTU2VHN94
— nana | 🆓🇵🇸!!! (@mybluusky) May 31, 2024
Despite the ongoing disputes between ADOR and HYBE, it is evident that their artists are bearing the brunt of the conflict. The intense public scrutiny and fan battles are placing immense pressure on groups such as NewJeans and LE SSERAFIM, making it increasingly difficult for them to make public appearances without attracting controversy.
The situation has caused a division within the K-pop community. A fan expressed, “It’s evident that NewJeans did not mean any disrespect. This is being exaggerated.”Another fan pointed out, “Given the ongoing tension between ADOR and HYBE, this seemed intentionally directed. NewJeans should have exercised caution.”
The ongoing dispute regarding whether NewJeans showed disrespect towards Eunchae or if the level of anger is exaggerated remains a heated topic of discussion.
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