NewJeans’s MV Director Reveals Messages With CEO Min Hee-jin

On April 29th, the director of the music video for NewJeans’s latest song “Bubble Gum,”which was released on the 27th, shared details of his conversation with CEO Min Hee-jin.

Based on the conversation, Min Hee-jin sent a text to the music video director on the 21st inquiring about the rough edits of “Bubble Gum”. The director promptly replied, stating that they are currently working on it. The female CEO then expressed her gratitude and offered to send some delicious food to their studio for the two of them. She also asked about the location of the studio and if the director and their colleague are working together.

The MV director responded, “That’s fine! I suggest watching the edit first and then sending it. Your perspective may change after seeing the MV.”In response, Min Hee-jin suggested, “After watching the MV, you can take a break and recharge before editing it again.”

Prior to the dispute between CEO MIN Hee-jin and HYBE, the two had a conversation a day earlier.

Previously, HYBE initiated an investigation into ADOR, alleging that the executives, including CEO Min Hee-jin, conspired to gain control over the label’s management. Following the investigation, the company obtained evidence confirming CEO Min’s intentions to establish ADOR as an independent entity separate from HYBE.

Despite Min Hee-jin holding an emergency press conference to address the ongoing controversies, tensions between the two parties remain high.