NewJeans’s “OMG” Music Video Sparks Controversy Over HYBE’s Alleged Cult Ties

On April 28th, HYBE issued a statement through BTS’s Weverse account, addressing the increasing efforts to defame and slander their artists. The company expressed concern over the escalating malicious attempts to humiliate and spread false information about their artists.

The company stressed the severity of the actions, stating that they are a clear violation of the artists’ rights. They also announced their decisive response, which includes hiring a new law firm to strengthen their current legal measures. Additionally, they mentioned their ongoing collection of evidence through real-time monitoring and their firm stance of maintaining a zero-tolerance policy. They affirmed their determination to pursue the matter rigorously, without any leniency or possibility of settlements.

Recently, there have been widespread rumors on online platforms about HYBE being affiliated with the controversial ‘Dahnworld’ cult. Several netizens have alleged that the popular boy groups BTS and TXT, who are managed by HYBE under their label Big Hit Music, attended a school that has strong ties to the cult.

During the press conference on April 25th, ADOR’s CEO Min Hee-jin also brought attention to the Kakaotalk conversation. She pointed to the messages and stated, “They used the ‘OMG’ music video as a threat against me.”This revelation was made in the meantime.

As a result, numerous netizens began sharing posts speculating that NewJeans’s “OMG”music video may be denouncing this cult group, arguing that it was more than just a mere coincidence. Currently, the comments section of the “OMG”music video is inundated with remarks regarding this matter.

After reading the comments from netizens, it became clear that HYBE’s wrongdoing was not simply a joke, but a real issue. The tears shed by Min Hee-jin whenever she spoke about NewJeans now make sense. During the press conference, she declared that she would never give up, which sent shivers down my spine. It’s not just about societal pressures, but we must take urgent measures to protect both Min Hee-jin and NewJeans. The press conference was a crucial moment for Min Hee-jin, and her life seemed to hang in the balance. Let’s stand together to support Min Hee-jin and NewJeans. We must not forget, the removal of these comments is solely the work

Furthermore, there have been speculations that the debut song “Magnetic”by the girl group ILLIT, under the label Belift Lab which is also under HYBE, may also have connections to Dahnworld. This is due to the choreography in the music video featuring unusual finger movements that have been linked to the controversial cult.

Despite the allegations of connections to the Dahnworld cult, HYBE has maintained its strong denial.