Disney+ Accelerates Korean Content Strategy
Launched on November 12, 2021, Disney+ has made significant strides in the Korean market, debuting its first original drama, “Rookie Cops,” on January 26, 2022. In its inaugural year, the platform presented a total of 9 Korean originals, followed by another 8 in 2023, and has scheduled 9 additional titles by November 2024.
Future Plans and Star Power
Beginning in 2025, Disney+ plans to ramp up its original content production in Korea with an exciting slate of 9 new releases already in the pipeline. High-profile actors such as Kim Hye-soo, Seol Kyung-gu, and Kim Soo-hyun are keen to become the faces of Disney’s Korean initiative, vying for opportunities alongside celebrated stars like Jeon Ji-hyun and Jung Woo-sung.
The Rise of “K-content” on Global Platforms
The increasing emphasis on Korean original series by Disney+ aligns with the broader trend of “K-content” gaining global traction. Notably, among the top 15 local original series released in 2023, a remarkable 9 were produced in Korea, highlighting the country’s thriving entertainment industry.
Breaking New Ground with “Moving”
The webtoon adaptation “Moving” markedly enhanced Disney+’s profile in Korea, blending themes of superpowers with heartfelt narratives of family and friendship. Its international acclaim prompted Disney to further invest in Korean original programming, recognizing the potential for crossover success.
Disney Content Showcase APAC 2024 Highlights
At the recent “Disney Content Showcase APAC 2024,” held from November 20-21 in Singapore, the platform showcased the strength of its Korean productions. The event featured appearances from casts and directors of five upcoming projects, drawing attention from over 100 representatives of Korean media.
Upcoming Korean Series on Disney+
During the Asia-Pacific premiere showcase, notable series such as “Light Shop,” “Trigger,” “Hyper Knife,” “Low Life,” “Knock-off,” and “Nine Puzzles” were introduced as part of Disney+’s strategy to captivate global audiences with Korean storytelling.
Light Shop
Trigger
Low Life
Hyper Knife
Knock-off
Nine Puzzles
Expanding Horizons with New Projects
In addition to the aforementioned titles, numerous projects are underway, including “Polaris” starring Kang Dong-won and Jeon Ji-hyun, and “Made in Korea” featuring Hyun Bin and Jung Woo-sung, among others. This growing roster underscores Disney+’s ambition to entrench itself within the competitive landscape of K-content.
Competition in the Streaming Landscape
While Netflix has long dominated the domestic OTT market, associating stars like Lee Yoo-mi and Kim Hyun-joo with its brand, Disney+ is rapidly forming its own roster of leading talents. With Ryu Seung-ryong and Son Seok-koo emerging as potential contenders for the title of “Disney’s son,”the challenge is on for both new and established actors in the competitive streaming arena.
Trust and Popularity in Platform Identity
Achieving the status of a “son” or “daughter” of a platform signifies not only popularity but also a deep-seated trust fostered between creators, actors, and their audience. As Disney+ gears up to unveil its star-studded offerings in 2025, the question lingers: who will emerge as the next big name within the Disney family?
Source: Daum
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