Nvidia announces big G-Sync shakeup to combat AMD dominance

Nvidia has formed a partnership with another chip manufacturer in order to expand the availability of its G-Sync technology for a wider range of monitors, as it currently falls behind AMD in this area.

G-Sync is a technology that utilizes a variable refresh rate (VRR) to enhance the visual display on screen, resulting in a smoother image. This feature is especially beneficial for more demanding games or older titles with atypical frame rates.

As VRR continues to become increasingly prevalent, it seems Nvidia is making efforts to regain some of the market share.

MediaTek is set to partner with Nvidia in incorporating the technology into its chips. At present, monitors with Nvidia’s G-Sync feature necessitate the use of supplementary components, which can lead to an increase in the cost of the monitors.

In 2019, Team Green attempted to expand the reach of G-Sync once before. They introduced “G-Sync Compatible”monitors that utilized the variable refresh rate chips already present in FreeSync branded monitors.

The company’s strategy involves partnering with MediaTek to integrate G-Sync technology directly into the scaling chips of future monitors, placing it at the core of the monitor’s information center.

The main reason for AMD’s FreeSync’s dominance is its affordability. The modules needed by Nvidia could potentially increase the monitor’s cost by $500.

G-Sync Compatible screens have now become more prevalent than G-Sync and G-Sync Ultimate devices, making them a more affordable choice.

In contrast to G-Sync, FreeSync, which is manufactured by AMD, is able to function with GPUs from all three brands.

Despite losing the hardware battle, Nvidia remains dominant in the software realm. Its DLSS supersampling technology outperforms the competition, with AMD only recently catching up with their FSR 3 release this year.

In addition, Nvidia’s range of tools designed for users of their GPUs has proven to be incredibly beneficial for content creators. Shadowplay continues to be one of the top choices for recording gameplay videos, while Broadcast offers exceptional noise-cancellation capabilities on nearly any Nvidia-powered computer.

MediaTek’s upcoming chips will be compatible with all the features typically found in a G-Sync monitor. Additionally, the company plans to release three new monitors, although no details regarding pricing or availability have been announced at this time.