Overwatch 2 fans were taken aback when Blizzard’s developers shared an unusual promotional video for the new Yatagarasu Kiriko skin in Season 13, which bizarrely focused on the character’s feet.
The marketing team at Blizzard has a peculiar tendency to highlight feet in their promotional posts for new Hero skins, so much so that one dedicated player even authored a research paper examining this odd trend.
This pattern continued with the release of Season 13 on October 15. The developers took to their official Twitter/X account, showcasing the Yatagarasu Kiriko skin with a clip that zoomed in on her feet.
“Yatagarasu Kiriko has GRIPPERS??? Drop a [feet emoji] if you’re hyped for Kiriko’s new skin in Season 13,” they tweeted, once again igniting a frenzy within the community.
Yatagarasu Kiriko has GRIPPERS??? 🫣🦶 Drop a 🦶 if you’re hyped for Kiriko’s new skin in Season 13 ✨ pic.twitter.com/4TaxbdfVyk
— Overwatch (@PlayOverwatch) October 16, 2024
Comments poured in, including reactions like “Delete this immediately,” “Someone needs to fire the entire marketing team,” and “Did you really post this?”
“When is the armpit emote coming out? I’ve heard whispers that we might see something like that soon…” joked one user.
“They posted this late at night for a reason, probably trying to tap into the ‘down bad’ market, and I respect the hustle,” another user chimed in.
Even though players have consistently criticized this peculiar strategy since the release of Overwatch 2 in 2022, Blizzard shows no sign of abandoning this feet-focused marketing approach, and it’s unlikely to be the last instance of its kind.
Season 13 of Overwatch 2 not only introduced the Yatagarasu Kiriko skin, but also a variety of other exciting skins and cosmetics. Additionally, players can unlock the Jester Sombra skin for free when Twitch Drops are activated.
We’ve compiled a comprehensive breakdown of all Hero adjustments made by Blizzard, Sombra’s rework details, and every new skin and cosmetic available in this season’s Battle Pass.
Leave a Reply