![[Pann] “Reflecting on the Comparison Between NewJeans and ILLIT: An Absurd Analysis”](https://cdn.amkstation.com/wp-content/uploads/2025/02/newjeans-illit-1-220424-640x375.webp)
It’s important to note that concerns about originality in the burgeoning K-Pop scene should be approached with nuance. While a few photos might lead some to conclude that a rookie group has imitated another, it is vital to consider whether it is fair to critique them based solely on these comparisons.


The recent backlash against Kiiikiii is particularly disheartening. It draws attention to the harsh criticism faced by new artists, suggesting they are victims of unwarranted scrutiny.
Original post: here
Key Comments:
- Why has a whistleblower from HYBE regarding a leaked project plan been overlooked in this discussion?

- Among NewJeans’ fans, known as Bunnies, it appears that those criticizing Kiikiii primarily consist of supporters from rival groups or members of the general public. This begs the question: Are these criticisms stemming from actual fandom dynamics, or are they merely reactions from those outside the fan base? If you’re merely complaining and are not a fan yourself, it might be your own group that is facing the real issue.
- The Bunnies contend that the crux of the matter lies not in the ideas of imitation regarding concepts or style, but rather in a deeper connection to the group’s overall direction, identity, and choreography.

- There are claims that Min Hee-jin exploited ILLIT’s image to fuel her aspirations, which raises questions about the ethical considerations in creative direction within the industry.

- Initially, the similarities might seem superficial; however, a deeper analysis reveals significant differences in conceptual execution. Nevertheless, it was indeed admitted that ILLIT’s concept drew inspiration from New Jeans’ proposals, leading to the question of originality in their creative process.
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