In a surprising turn of events, Fortnite attempted to leverage the star power of Doja Cat for the promotion of her new in-game skins, but the campaign quickly soured following a controversial post from the official account. The misstep prompted Doja Cat to voice her displeasure publicly, stating that the content crossed a line.
The ongoing Fortnitemares event is shaping up to be particularly exciting, featuring a plethora of fresh cosmetics and collaborations. Notably, Doja Cat is making her mark in the game with a new Icon Series skin, alongside the introduction of a character based on her as a boss within the game’s environment.
Doja Cat Reacts to Fortnite’s Social Media Misfire
In the lead-up to the release of the Fortnitemares trailer, Epic Games took to social media to generate buzz around Doja Cat’s skins. They posted an eye-catching selfie of the artist and jokingly implied that the Fortnite social media account was under her control.
taking over x now sorry pic.twitter.com/5lOudqXrt1
— Fortnite (@Fortnite) October 8, 2025
Initially, the posts appeared to be a light-hearted approach to promotion, even mimicking Doja’s distinctive tweeting style and referencing her well-known “Chains of Hades”feud. However, things took a turn for the worse with a particular post that attracted backlash, referencing what they termed “mother of rose toys.”
While the phrase is connected to her skin titled “The Mother of Thorns, ”many interpreted it as inappropriate given the implications surrounding adult toys, especially considering Fortnite’s considerable younger audience. The reaction was swift and negative.
Doja Cat slammed Fortnite for pretending to tweet inappropriate things as her 🤐 pic.twitter.com/0bE9vykP4Q
— T5G (@Top5Gamingx) October 8, 2025
Responding to the outcry, Doja Cat took to the replies to clarify the situation, asserting, “I told them not to [post], man. That’s not even me. I said, ‘don’t post that.’” She further expressed her embarrassment with a follow-up comment, calling the post “s**t cringe as f**k, ” as reported by Polygon.
Though some fans were initially deceived into thinking the posts were genuinely from Doja, she quickly dispelled those notions. Following the controversy, the offending post was deleted, and the Fortnite account reverted its profile picture to its standard branding, while leaving the other playful posts intact.
As the situation unfolds, it remains unclear whether Epic Games will formally address the backlash or offer an apology to Doja Cat. Only time will tell how this incident will impact their promotional strategies moving forward.
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