Lee Jung Discusses the Viral Hit of “Soda Pop”Dance Challenge
In a press conference held in Yongsan, Seoul, on July 24, just after the finale of Mnet’s World of Street Woman Fighter, renowned choreographer Lee Jung spoke about the immense popularity of the “Soda Pop” dance challenge. This trend has captivated audiences on various short-form video platforms, becoming synonymous with the Netflix animated sensation, K-Pop Demon Hunters.
A Surprising Hit from Spontaneity
Reflecting on the origins of the viral dance, Lee remarked, “Sometimes the biggest hits come from spontaneous ideas. The shoulder dance wasn’t even planned—it merely emerged as I got lost in the rhythm. I had no idea it would be dubbed the ‘shoulder dance, ’ and now it’s surreal to see so many people engaging with it.”
Honoring Celebrity Covers
As the momentum for “Soda Pop” spreads worldwide, Lee was asked which celebrity’s interpretation of the challenge struck her most. Without missing a beat, she named Cha Eun-woo, stating, “It resonated deeply, not just due to his technique, but the emotional connection.”
Behind the Scenes of K-Pop Demon Hunters
Lee revealed her involvement in K-Pop Demon Hunters began during its initial conceptual stages.“From the outset, I realized that the character Jinwoo was modeled after Cha Eun-woo. Watching him dance to this challenge truly felt like witnessing Jinwoo come to life, and it was an emotional experience for me, ” she shared.
Collaborative Passion in Production
Discussing her experiences during production, Lee expressed, “Even in our first meetings via video call, the enthusiasm was palpable. It wasn’t merely scripted dialogue—it was authentic passion.”

She elaborated on the collaborative environment: “When passionate and creative minds unite, the possibilities are limitless. I found immense inspiration while working with such a talented team over three years. This was more than just choreography for an animated film; it was an inspiring journey.”
The Essence of Authenticity and Success
When questioned about her expectations for the project’s success, Lee mentioned, “I believe that sincerity resonates. In the arts, genuine emotion and love often hold more weight than mere skill, and that authenticity is always recognized.”

Lee acknowledged the collaborative effort behind K-Pop Demon Hunters, stating, “While my contribution was just a small piece of the puzzle, the dedication from the entire team was extraordinary. Every creator poured their heart and soul into this film.”
Recent Trends and Conclusion
The interview wrapped up shortly after the finale of World of Street Woman Fighter on July 22, where Lee Jung’s crew BUMSUP secured fourth place, while Japan’s Kyoka and her Osaka Ojo Gang took home the championship title.
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