NewJeans’ Calvin Klein Campaign Officially Released

Recently, Billboard referred to the group NewJeans as ‘NJZ‘ instead of using the individual names of its members. This omission has raised eyebrows and stirred discussion, with some speculating if it’s influenced by Bang Si-hyuk‘s involvement. Many fans are expressing their disappointment concerning this situation.😢

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Community Reactions

The comments following this news reveal a mix of support and frustration:

Supporters of Bang Si-hyuk have circulated rumors suggesting NewJeans lost their campaign with Calvin Klein after behind-the-scenes footage was scrapped. However, a previous version of the promotional shoot featuring the members was leaked on Weibo, leading to mocking remarks that the group might only be representing the brand in China. Surprisingly, NewJeans is confirmed to be global campaign models, with their advertisements set to be displayed internationally.ㅎㅎ
Despite what some are calling Bang Si-hyuk’s “door-knocking scolding, ” Billboard still opted for NJZ instead of NewJeans’ full name, which left fans feeling disheartened.😭
The cancellation of the behind-the-scenes content for the Calvin Klein campaign seems to have been a decision made by the brand itself. Reports suggest that HYBE may be feeling a sense of embarrassment from this situation. The advertising industry often sees a lack of real power for agencies, making it difficult to support young idols without the backing of their management.
There are concerns that discussions about NewJeans’ advertisements will dominate social media in the coming months, prompting a predictable cycle of comments and rants. Many users are already feeling overwhelmed by this prospect.
One user expressed their dislike for Bang Si-hyuk’s nephew (referencing Min Hee-jin) while voicing frustration over perceived meddling in NewJeans’ reputation. They questioned the reasons behind the consistent defense of these actions on Pann.

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