Twitch sensation Pokimane has recently expressed that it’s “about time” for social media users to familiarize themselves with the app RedNote, also known as Xiaohongshu, especially in light of the looming potential ban of TikTok in the United States.
Set to potentially be banned on January 19th, TikTok faces an uncertain future if its parent company, ByteDance, does not divest its holdings by the deadline. Notably, ByteDance has shown no intention to comply, even contemplating the option to shut down the platform altogether should the U.S. government maintain its position, which has stirred anxiety among American TikTok creators.
In response to the possible ban, various alternative applications have surged in popularity, with Xiaohongshu standing out among them. This unique platform is quickly gaining traction as users prepare for the contingencies associated with TikTok’s future.
Often referred to as RedNote, this application blends elements reminiscent of Instagram, Pinterest, and TikTok. Its recent surge to the summit of the Apple App Store reflects the increasing numbers of users eager to create accounts amid the uncertain status of TikTok.
Pokimane Champions RedNote as an Alternative to TikTok
Imane ‘Pokimane’ Anys, while primarily known for her Twitch streaming, has expanded her creative endeavors across various platforms including YouTube, TikTok, and Instagram. With the imminent TikTok ban, she is now advocating for users to transition to RedNote, touting it as a superior alternative to Pinterest.
In a tweet dated January 14, she stated, “It’s about time people got on the Xiaohongshu/Red Book wave, that app has been a better version of Pinterest for years lol.” Her endorsement is timely as users scramble for alternatives.
it’s about time people got on the xiahongshu/red book wave, that app has been a better version of pinterest for years lol
— imane 💜 (@imane) January 14, 2025
Furthermore, she shared her RedNote handle with her followers, amassing over 1.9K followers at the time of her post.
ID: pokimane 💋 pic.twitter.com/5OiGQtgFZS
— imane 💜 (@imane) January 14, 2025
While the question of TikTok’s ban looms large, users are actively exploring new platforms for their short-form content, and Pokimane’s advocacy for RedNote positions her as a leading voice in this transition. As the landscape of social media continues to evolve, alternatives like RedNote may play a crucial role in shaping users’ online experiences.
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