Prime Contributes $60,000 in Products to Support LA Firefighters Fighting Wildfires

In a commendable act of community support, Logan Paul and KSI’s Prime Hydration brand have contributed $60,000 worth of hydration products to assist firefighters battling the devastating wildfires in Los Angeles. This gesture underscores the brand’s commitment to public service amid a dire situation.

Since its inception in 2022, Prime Hydration has experienced remarkable growth, quickly establishing itself as a favorite among consumers. The brand has recently expanded its product line by introducing Prime Ice, a new formula offered in three enticing flavors, further enhancing its market presence.

Donation Details: Prime Hydration Supports LAFD

On January 8, the Los Angeles Fire Department (LAFD) Foundation took to Instagram to announce this generous contribution. The post featured a photo of a truck adorned with Prime branding, reinforcing the brand’s visibility and commitment to local heroes.

“Thank you to Prime for donating $60,000 worth of product to hydrate our LAFD battling the wildfires. We appreciate your support,” the LAFD Foundation expressed in their post. While the exact quantity of the donation has not been disclosed, using an average retail price of $2.50 per bottle, it approximates to about 24,000 bottles of Prime Hydration.

Prime trucks have been giving out free bottles to firefighters working on the Palisades Fires pic.twitter.com/kFEmSiEQRE

— dexerto (@dexerto) January 9, 2025

Social media quickly amplified the news of Prime’s donation, with many users expressing their admiration for Logan Paul and KSI’s philanthropic efforts. One commentator noted, “Honestly can’t hate Logan or KSI for this, this is wonderful,” while another remarked, “They’re really doing good not just trying to make money off people.”

This isn’t Prime Hydration’s first initiative during a crisis. In October, the brand sent a substantial supply of beverages to Asheville, North Carolina, to support recovery efforts following Hurricane Helene. Shawn Hendrix, MrBeast’s Chief of Staff, publicly thanked the influencers for their timely delivery to “one of the hardest-to-reach areas,” emphasizing the necessity of hydration for those working tirelessly on the ground.

These initiatives from Prime Hydration not only highlight the brand’s rapid ascent in the beverage market but also reflect the positive impact businesses can have during critical times. As the brand continues to grow, its commitment to supporting communities during emergencies sets a commendable precedent in the industry.

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