Logan Paul and KSI’s Prime Hydration have made a significant impact by delivering a supply drop of their much-loved sports drink to a region in North Carolina severely affected by Hurricane Helene.
The devastating hurricane hit land at the end of September 2024, traversing states including Florida, Georgia, and the Carolinas.
Among the hardest-hit areas was western North Carolina, especially Asheville.
YouTube sensation MrBeast, who operates out of Greenville, North Carolina, sent his Chief of Staff, Shawn Hendrix, to Asheville to assist those in dire need.
On October 1, 2024, Hendrix unveiled the substantial supply drop facilitated by Logan Paul and KSI’s Prime Hydration. He expressed gratitude, stating, “Logan, KSI, all the guys at Prime. I do not know how you got this up here so fast but thank you. I called yesterday, and you guys had an entire truckload of Prime delivered into one of the hardest-to-reach areas in North Carolina.”
“This is huge; having something to drink is essential for everyone here working, so I wanted to personally thank you for this incredible support,” he added.
Huge shout out to @LoganPaul @KSI and all the amazing people @PrimeHydrate you got an entire truck load of prime to the hardest hit area of North Carolina in record time! #hurricanehelene pic.twitter.com/fp58YprvvQ
— Shawn Hendrix (@TheShawnHendrix) October 1, 2024
Many users took to the comments section to share their admiration for the Prime Hydration supply drop, praising the company for their timely assistance. One user commented, “This is awesome. Well done everyone involved.”
Another user stated, “Prime is a wonderful company, always there to help during disasters.”
A third remarked, “That’s fantastic! Well done, and thank you!”
This generosity from Prime isn’t the first collaboration with MrBeast’s team. On September 17, they teamed up to launch Lunchly—a competitor to Lunchables featuring both Prime Hydration and Feastables chocolate. However, the product faced criticism on social media as many creators called out Logan, KSI, and MrBeast for not offering a healthier alternative.
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