Prime Hydration’s First New Flavor for 2025 Revealed by Logan Paul & KSI

Logan Paul and KSI’s Prime Hydration are making a splash in the beverage industry once again with the introduction of a new flavor for 2025, dubbed Prime Ice. This innovative flavor comes in three exciting variants.

Since its debut in 2022, Prime Hydration has rapidly gained traction in the sports drink sector, characterized by a diverse array of flavors and exciting collaborations with renowned personalities.

Although YouTuber IShowSpeed generated buzz with his limited-edition flavor in September 2024, recent months have seen a lull in announcements from Prime. However, that changed recently as the brand unveiled their new flavor lineup on January 6, which is now available for purchase.

Introducing the Prime Ice Flavor Line

In a recent tweet, the Prime team officially introduced Prime Ice with a promise of a “lighter and more refreshing taste without compromising hydration.” They added that the new flavors—Blue Chill, Orange, and Red Chill—are already hitting store shelves.

The newly branded bottles prominently feature the ICE logo beneath the Prime name, with colors that correspond to the different flavors. While the exact taste profiles remain somewhat of a mystery, the design hints at a refreshing experience.

According to their announcement, “Lighter and cooler, Prime Ice hydration maintains our iconic thirst-freezing formula, now with a smooth-as-ice finish for a revitalizing hydration experience.”

MEET PRIME ICE — same hydration, new lighter & more refreshing taste 🧊 Blue Chill, Orange & Red Chill in stores now 👀 pic.twitter.com/Z00X4kGs7w

— DrinkPrime (@PrimeHydrate) January 6, 2025

The launch has sparked excitement among fans, who have taken to social media to express their thoughts on the new flavors and speculate on their taste characteristics. One enthusiastic user remarked, “The orange one tastes like orange, the red one tastes like cherry, and the blue one has a blue raspberry-ish flavor.”

Another fan noted, “These flavors would have been perfect for summer,” highlighting the season’s ideal beverage choices. A third commented positively, stating, “Brilliant stuff, looking forward to trying these and adding them to my collection.”

This flavor announcement comes at a crucial time as Prime is embroiled in a lawsuit against Mark Anthony International, the company behind Lionel Messi’s hydration drink, Mas+ By Messi. Prime alleges that the design of Mas+ has caused confusion among consumers regarding product ownership, with many mistakenly believing it to be linked with Prime Hydration.

In a market that is becoming increasingly competitive, Prime is positioning itself to remain at the forefront of consumers’ minds with its innovative flavors and bold marketing.

Source & Images