On June 30, YG Entertainment finally released the long-awaited music video for BABYMONSTER’s comeback track “FOREVER.”However, it received a polarizing response from both fans and critics.
Despite initial praise for its high production value and the members’ exceptional skills, the music video ultimately stood out for showcasing BABYMONSTER’s undeniable talent and stage presence.
Nevertheless, the focus soon turned to the song’s lyrics, which were prominently displayed in the video’s description.
The disappointment of fans was immediately expressed, specifically towards what they perceived as “below average lyrics.”
Alright ok ok ok ok Alright ok BABYMONSTER
I got no worries on my mind I won’t stop So you can say goodbye
I’ll fulfill my fantasy And you can watch and see 박수나 쳐보지
눈부셔 They say she looking flawless I know 타고났지 Like this
She’s unlike unlike anybody It’s chaos everywhere Gotta gotta go so c’est la vie
I’m dancing in the moonlight Ooh ooh ooh ooh ooh ooh Ooh ooh ooh ooh ay
Can’t stop this feeling tonight What you waiting for
Baby it was all a dream You thought I was yours Don’t be mistaken
It’s bitter it’s sweet 저 하늘 높이 I’m spreading my wings Like I’mma live
Forever Like I’mma live forever Forever Like I’mma like I’mma
Forever Like I’m gonna live Like I’m gonna live forever
The lyrics of the song were mainly in English, with some sparse Korean phrases such as “ganadara”(meaning sass or attitude), which received criticism for being too simple and lacking depth.
Alright ok ok ok ok / Alright ok / BABYMONSTER I got no worries on my mind / I won’t stop / So you can say goodbye I’ll fulfill my fantasy / And you can watch and see / Clap your hands So bright / They say she looking flawless / I know / Born with it like this
She’s unlike unlike anybody / Crowd going wild everywhere Ga-na-da-ra-ma-ba-ssagaji* / Gotta gotta go so c’est la vie *A Korean word that means sass, attitude, and/or bitch
I’m dancing in the moonlight / Ooh ay Can’t stop this feeling tonight /What you waiting for
Baby it was all a dream / You thought I was yours / Don’t get it confused It’s bitter it’s sweet / High up in the sky / I’m spreading my wings / Like I’mma live
Korean fans, specifically, showed disappointment towards what they perceived as an overuse of English and disapproved of the selection of Korean words as being “tasteless.”
- “Isn’t it a bit much these days for groups to mostly use English? Even the few Korean lyrics here are so bad it’s like a problem.”
- “Thrilling.”
- “They’re talented but the songs are disappointing.. Maybe Sishi will get a skill buff later and get used to it… There’s nothing I like when I first hear it, so it’s a shame.”
- “There’s no Hangul.”
- “What’s the matter with the lyrics?”
- “No, all English, but even the Korean lines that are there are in the alphabet.”
- “Alphabet.”
The sentiment was echoed in comments on online forums such as theqoo, where users highlighted concerns such as the absence of Korean lyrics and the perceived unprofessional nature of the songwriting.
Despite BABYMONSTER’s undeniable talent, several fans expressed disappointment that the song’s lyrical content prevented it from making a lasting impression.
- “YG Entertainment put together such an amazing lineup of members, but then their music is like-“
- “F**king ganadaramabasa.”
- “At this point, it might be best to outsource songwriting to professionals. I don’t understand the obsession with this tacky concept. It’s not 2024. It’s at least a decade old.”
- “Old.”
- “Ganadaramaba-ssagaji? LMAO.”
- “Who wrote these lyrics?”
Check out BABYMONSTER’s FOREVER Music Video Here!
The criticism was not limited to the lyrics, as it also extended to the overall concept of the music video and its magazine cover aesthetic. This particular aesthetic had previously caused divisions among fans, further fueling the backlash.
Despite the controversy surrounding “FOREVER,”which has attracted attention due to its powerhouse lineup of artists, YG Entertainment has not yet issued a response.
Despite the mixed reception, there have been ongoing conversations about the company’s creative direction and the future of BABYMONSTER amidst the competitive K-pop industry.
Despite ongoing discussions among fans about the merits of “FOREVER,”it is evident that BABYMONSTER’s recent release has not only incited passionate debate, but also provoked crucial considerations regarding artistic integrity and fan expectations in the constantly evolving realm of K-pop.
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