The creative team responsible for the iconic The Simpsons: Hit & Run has undergone a rebranding and has launched a new online presence as New Radical Entertainment. This refresh not only signifies a new chapter for the studio but also pays homage to its rich history in game development.

New Radical Entertainment, formerly known as Radical Entertainment, has a notable reputation for developing licensed properties, including titles based on popular franchises such as The Simpsons, Incredible Hulk, Scarface, and Crash Bandicoot. The studio acknowledges the ongoing demand from fans for a modern remake or remaster of Hit & Run, which coincidentally aligns with its redefined focus.

Expertise in Remastering Classic Games

In a recent blog post announcing the rebranding, New Radical emphasized that its new website is a reflection of its renewed mission and creative aspirations. The platform serves as more than a mere informational hub; it acts as a nostalgic journey back to the studio’s innovative roots. The team encourages visitors to join them on this exciting adventure.

New Radical Games

New Radical Entertainment has a diverse portfolio, comprising various popular licensed games.

While specific projects have not yet been unveiled and no remakes or remasters have been confirmed, the studio is actively pursuing new development opportunities.“Our highly skilled team is ready to take on full game projects, metaverse developments, or real-time VFX work. Additionally, we can provide specialized strike teams for optimization, live operations, design tuning services, and much more, ”stated the studio.

The focus on remastering classic games has been reiterated as a core competency of New Radical, hinting at potential future projects aimed at revitalizing beloved titles.“We specialize in breathing new life into classic games by enhancing their visuals, audio, and gameplay, making them appealing for both new audiences and long-time fans alike, ” they elaborated.

Currently, New Radical Entertainment appears to be a subsidiary of Activision. Notably, the gaming industry has seen significant changes recently, including the closure of Bluepoint Games—another studio renowned for its remaster work—following the cancellation of its live-service adaptation of God of War earlier this month.

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