Son Heung-min Acquires Ultra-Luxury Residence in Apgujeong

On June 27th, the real estate industry reported that Son had bought a unit in Eterno Apgujeong, a development following the design of “Eterno Cheongdam”.

Eterno Apgujeong is a highly prestigious residential complex with a starting price of 20 billion won. The cost of a three-story super penthouse can reach as high as 70 billion won.

It has not been officially confirmed if Son Heung-min will personally occupy the unit. Nonetheless, there is speculation within the industry that his family will likely reside there while Son pursues his career in England.

Currently, all penthouse units at Eterno Apgujeong have been purchased with the exception of a limited number of super penthouses and general terrace mansions. It is understood that Son has obtained one of the penthouses, although the exact type has yet to be verified.

Eterno Apgujeong, situated at the site of Hyosung Villa B Complex (82-7 Cheongdam-dong, Gangnam-gu, Seoul), is projected to have 29 units and is scheduled for completion in 2028. The construction is being managed by Hyundai Engineering & Construction.

The project was recognized for being the debut design in Asia by acclaimed Spanish architect Rafael Moneo. Furthermore, the site area is approximately 1.6 times bigger than that of Eterno Cheongdam.

Moneo was also the architect for Eterno Cheongdam. Situated close to Apgujeong Rodeo Station on the Suin-Bundang Line, all of the 29 units in Eterno Cheongdam provide stunning views of the Han River. This 20-story building offers unit sizes ranging from 244 to 497 square meters and was fully sold out during its initial phase.

Eterno Cheongdam became renowned after singer IU made a cash purchase of a 244-square-meter unit for 13 billion won. Similarly, Cho Young-shik, the chairman of SD Biosensor, known for their successful COVID-19 test kits, also bought a penthouse in the 30 billion won price range entirely in cash.

According to Nexplan, they are unable to verify the validity of Son’s contract.