10th-Debut-Anniversary Music Video Disappointed Fans
On June 25th, Red Velvet celebrated their 10th anniversary since their debut by releasing their EP “COSMIC”and the music video for the title track of the same name. This comeback holds special significance to both Red Velvet and their fans.
Despite the vibrant festival theme, Red Velvet transformed into ethereal spring fairies in their music video for “COSMIC”. However, beneath their cheerful personas, the storyline of “COSMIC”was actually influenced by the thriller film “Midsommar”, which portrays a deadly festival. Given that even dedicated movie enthusiasts were disturbed by the psychologically twisted scenes in “Midsommar”, the revelation that Red Velvet’s music video drew inspiration from it caused controversy.
Despite successfully showcasing Red Velvet’s signature music style and enigmatic concept, some fans were disappointed with the music video and SM’s apparent lack of effort in providing content for the group. Throughout their 10 years of activities, Red Velvet has consistently received praise for their adeptness in executing various concepts.
Theories have become a significant element of Red Velvet’s comebacks, and fans eagerly anticipate each new release in order to decipher the hidden messages within their music videos. However, starting from their “Chill Kill”comeback and continuing until present, Red Velvet’s essence has only been showcased in teasers and trailers, ultimately disappointing fans with the final music videos.
https://www.youtube.com/watch?v=//www.youtube.com/watch?v=FyG21rXCxlY
Although “COSMIC”may be a costly music video, fans anticipate a more meaningful story in a Red Velvet MV rather than a parody of “Midsommar”. The EP trailer effectively captured the emotional journey of the group’s 10-year career, yet “COSMIC”MV seemed to tell a disconnected story that did not align with Red Velvet’s commemoration.
Fans Express Frustration with SM’s Handling of Red Velvet’s Activities
Despite the comeback promotion, fans of Red Velvet have also been frustrated with SM’s management of the group’s schedules. Despite being an established and reliable idol group for 10 years, SM has continuously neglected the potential of its members. This frustration reached a boiling point when the release of the group’s MV was significantly delayed, causing fans to express their anger.
As per the initial schedule, the EP and MV for “COSMIC”were planned to be released on June 24th at 6 p.m. (KST). However, the music video was not uploaded until 44 minutes after the scheduled time. To add to the inconvenience, the agency only notified the public of the delay just before the expected release.
Ever since the release of the MV, Joy has been unable to contain her frustration. She expressed her disappointment, stating, “Our opinions were not taken into consideration and we were left waiting. In the end, we had to watch the MV without any changes.”The group’s youngest member, Yeri, also questioned SM’s methods, particularly regarding the album cover. She expressed her desire to only spread positive vibes to fans, but there were still things that left her feeling upset.
Despite facing criticism for their disregard of fans’ complaints and inadequate promotion for Red Velvet, SM’s Center 3 continues to receive harsh backlash. As a result, there is a strong likelihood that some members may choose not to renew their contracts. Currently, only Irene and Seulgi have renewed their exclusive contracts with SM, leaving the future of the group uncertain.
Will Red Velvet’s career end like f(x)?
Fans are expressing concern for Red Velvet, fearing that the girl group may face a similar fate as f(x) and become known as the “second f(x)”. In 2015, f(x) made a comeback with their song “4 Walls”as a quartet due to Sulli’s absence from the group following a series of controversies. Despite fans’ complaints, f(x) did not have any further activities after promoting “4 Walls”.
Despite being a unique girl group in K-pop, f(x) was unable to continue promoting as a group after 2019. This was due to the expiration of the members’ contracts with SM, leading to hiatus. Krystal pursued acting, while leader Victoria and Amber returned to China for their respective activities. Luna also stopped pursuing singing activities. Sadly, the group’s downfall can be attributed to SM’s negligence and unfair treatment.
Despite enduring the same issues, Red Velvet’s agency continues to neglect their members’ opinions and neglect their promotions. As a result, fans are growing concerned about the group’s future and whether they will be able to continue as a group for their 10th debut anniversary.
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