There has been an accusation that Puma copied one of BLACKPINK Jennie’s looks for an advertisement. However, is this claim actually valid?
On June 27, 2024, a photo was shared among BLACKPINK fans on social media. The photo was reportedly taken during a promotional shoot for the Puma Speedcat sneakers, as Rosé is an ambassador for the brand. The clothing worn by the model in the photo closely resembled an outfit previously worn by Jennie, causing a stir among fans of the two idols even though they are both part of the same girl group.
The act caused a significant negative reaction as Jennie is the main representative for Adidas, a direct rival of Puma. There were initial speculations that Puma may have orchestrated this marketing campaign.
Despite initial assumptions, Puma was not responsible for the image in question. The photo was actually created by CARNIVAL, a Thai sports fashion retailer, as part of their promotion for the Puma shoe line. However, their marketing tactics unintentionally led to a misinterpretation and unjust criticism of Puma.
Despite Puma’s lack of a direct connection to CARNIVAL, it is evident from their Instagram following that they do not follow CARNIVAL on social media.
The show’s mix-up was caused by CARNIVAL’s promotional tactics, clearing PUMA of any direct responsibility for the controversy.
On June 17, it was announced that Rosé has been chosen as one of Puma’s latest global brand ambassadors.
Puma announced that Rosé will bring her unique vision and distinctive voice to their global campaigns and storytelling efforts. As an ambassador, she will promote both current and upcoming Puma releases and play a crucial role in the brand’s “Rewrite the Classics”initiative.
Maria Valdes, Chief Product Officer at Puma, shared her excitement about the collaboration, saying, “Rosé’s influence in the realms of music, fashion, and culture on a global scale is truly remarkable. We are eager to embark on this partnership with her, utilizing her extensive expertise and distinctive viewpoint to rejuvenate our timeless collection. Her contributions will be integral in propelling Puma’s ‘Rewrite the Classics’ initiative, which focuses on highlighting iconic lines such as Palermo and Speedcat. We are delighted to welcome her to the Puma team and anticipate the accomplishments we will achieve together.”
Rosé has joined the ranks of other renowned Puma ambassadors such as Rihanna, A$AP Rocky, Dua Lipa, and Skepta.
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