On June 17, Puma made a big announcement that BLACKPINK’s Rosé would be the brand’s new global ambassador, causing a lot of excitement. They also unveiled a campaign featuring Rosé, who was seen wearing a Puma sports jacket and PUMA sneakers.
Thus far, Puma’s decision to team up with Rosé appears to have been a highly successful choice. Following the partnership’s announcement, Puma has consistently held the top spot for sneaker sales on Douyin (the Chinese equivalent of Tiktok).
Additionally, the entire Puma Palermo sneaker line that Rosé was awarded in her Puma video has completely sold out in China, not only on Douyin but also on all other online shopping platforms such as Tmall and JD.
After just one week, fans of Rosé in China have demonstrated the sales strength of the drink by sharing their receipts for the purchase. This further highlights the popularity of Rosé in the nation.
X, a popular K-Pop news outlet, shared this update on BLACKPINKGLOBAL’s status.
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