“Queen of Tears”: The Popular Tokyo Pop-up Store That Sells Out Daily

The “Queen of Tears”pop-up store was launched on July 12th and will be available at Tower Records Shibuya brand in Tokyo until July 28th.

Despite the daily limit of 800 visitors to prevent safety accidents, the pop-up stores have still been able to attract over 10,000 people as of the 25th.

At the pop-up store in Tokyo, devoted followers of “Queen of Tears”can browse through a wide selection of merchandise, including clear files, acrylic keyrings, keyholders, postcard sets, and tote bags. Notably, popular items such as clear files and acrylic keyrings sold out quickly. As an added bonus, props from the drama, such as the hairdryer used by Hyun-woo (Kim Soo-hyun) to dry Hae-in’s (Kim Ji-won) hair in Yongdu-ri, the MP3 player that solidified Hyun-woo and H

The official in charge of the pop-up store at Tokyo Tower Records Shibuya stated that the response to the store has surpassed expectations. Fans in Japan who had eagerly been waiting for the pop-up store gave overwhelmingly positive feedback, and tickets sold out rapidly. This demonstrates the strong following of passionate fans for ‘Queen of Tears’.

They expressed their enthusiasm for opening pop-up stores for K-dramas more frequently in the future, citing the high popularity of Korean dramas in Japan.

Due to the overwhelming success of the Tokyo pop-up store, “Queen of Tears” has decided to expand its reach by hosting additional pop-up stores in three major cities in Japan: Osaka, Nagoya, and Fukuoka. These stores will be open from August to October. In addition, a new pop-up store will also be launched in Manila, the Philippines in August.

A representative from Studio Dragon, the company responsible for the pop-up store event, explained that the decision to hold the event was made in response to the high demand and anticipation from fans of the popular drama “Queen of Tears”in Japan. They also highlighted how successful IPs can increase their value in the global market, stating, “This serves as a prime example of the potential for a mega-hit IP. Moving forward, we aim to establish more points of contact to better connect with our global K-drama fanbase.”