The trending campaign known as the Vexbolts Mass Unfollowing December 31st has sparked intense discussions on TikTok, encouraging users to un-follow Vexbolts on December 31, 2024. This unusual social media rally has generated significant buzz—here’s an overview of its rise and what it entails.
The Rise of a Viral Phenomenon
Initially a tongue-in-cheek joke in late December, this campaign has swiftly evolved into a widespread viral event. TikTok users have inundated the platform with comments urging others to participate in the, “Vexbolts mass unfollowing Dec 31st, spread the word,” , turning content creators into unwitting participants in the trend.
As a result, Vexbolts has witnessed an unprecedented increase in follower counts, as many users are joining just to partake in the eventual mass exodus. Humorous posts about the planned unfollowing are rife, amplifying the campaign’s momentum leading to the designated date.
@greke_editor we leaving vexbolts in 2024😭
#ishowspeed
#kaicenat
#speed
#vexbolts
#fyp
@IShowSpeed @Kai Cenat
The Origins and Community Response
The motivations behind this campaign remain somewhat ambiguous. Users engage with the movement for various reasons—some proclaim Vexbolts’ content as “cringeworthy,” while others simply enjoy it as a light-hearted internet joke. Videos promoting the unfollowing often feature original music by Vexbolts, particularly a tune associated with the popular Low Taper Fade meme, which resonates with viewers.
The campaign gained traction around December 25, when TikToker @unemployedcrashout posted a video that garnered over 530,000 views within a day. This sparked a wave of similar videos that collectively achieved millions of views, solidifying the mass unfollowing as a focal point of TikTok chatter.
@unemployedcrashout bro is NOT making it to 2025 💔💔
#vexbolts
#yesquad
#cringe
#meme
#december
#brainrot
#christmas
#2025
#newyears
#fyp
On the evening of December 25, Vexbolts celebrated reaching over 2 million followers with a video, which ironically drew attention from viewers who claimed that the sudden spike was linked to the unfollowing campaign. This video itself received more than a million views within a single day.
By December 29, Vexbolts had amassed over 5 million followers and embraced the humor, releasing a video of himself appearing distressed, captioned with “Kai Cenat please save me from the mass unfollowing.” This clip effectively illustrated the phenomenon as it concluded with a glimpse of his live follower count decreasing, igniting even more interest.
@vexbolts @Kai Cenat VEXBOLTS MASS UNFOLLOWING 💔
#greenscreen
#vexbolts
#december31st
#fortnite
Recently, as the countdown to December 31st accelerates, the trend of mass unfollowing continues to pervade TikTok. Influencers like IShowSpeed have joined the campaign, encouraging users to unfollow Vexbolts while others, such as StableRonaldo and JasonTheWeen, have warned viewers against participating in the trend.
For a deeper insight into this peculiar yet compelling social media movement, click here.
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