On August 8th (KST), the official announcement from the Italian high-end luxury brand Gucci named Jin from BTS as their global ambassador. Immediately after the news spread to Japan, the official Gucci website experienced a significant increase in traffic, causing it to crash. Jin’s popularity and influence as a global superstar were further evidenced by his top ranking on Google searches related to Gucci, including in the United States.
The popular American entertainment publication Allkpop published an article with the headline, “Jin breaks record as Gucci’s most liked post, surpassing Kendall Jenner.”This news has captured widespread attention in the fashion industry and on social media, generating so much buzz that it caused Gucci’s website to crash. Furthermore, Jin’s appointment as Gucci’s global ambassador has solidified his presence in the fashion world.
According to the source, Jin’s impact can be seen in the level of engagement on Gucci’s social media platforms. When Gucci announced Jin as their ambassador on their official X (formerly Twitter) account, the post received 112,000 likes, surpassing the previous record of 111,000 likes held by Harry Styles and placing him in second place.
According to Allkpop, Jin’s impact was not only limited to Twitter. The announcement of his role as global ambassador on Instagram received an astonishing 3.5 million likes and 40,000 comments, setting a new record for Gucci. In just six hours, the post accumulated 1.7 million likes, surpassing the previous record held by Kendall Jenner of 1.6 million.
The media source concluded by noting that Jin’s undeniable impact has resulted in all of Gucci’s posts featuring him as the global ambassador ranking within the top 20 most liked posts in the brand’s Instagram history, with the top spot being held by Jin.
On August 9th, Harper’s BAZAAR, a fashion magazine, shared a photoshoot of Jin, known as the “god of beauty,”wearing Gucci products on their official Instagram and other platforms. The release of these photos caused a frenzy, with the men’s marina chain necklace priced at 2.16 million KRW in the U.S. selling out in lightning speed and also being sold out in Japan.
In Japan, Jin’s chain necklace with a trademark design, priced at 760,000 KRW, sold out rapidly. Subsequently, the single earring with a G motif priced at 470,000 KRW and the viscose jersey embroidered sweatshirt priced at 2.59 million KRW also sold out. The black backpack worth 4.07 million KRW, which Jin was spotted carrying, was also sold out at a store in Tokyo.
Jin’s endorsement of Gucci’s products has resulted in a surge of inquiries and reservations at offline stores in Japan, serving as further evidence of his immense influence as the world’s most attractive icon.
Moreover, as soon as pre-orders were opened, the September edition of Harper’s BAZAAR, featuring Jin on the cover, sold out, dominating the top three positions on the best-selling list of major online bookstores like Aladin and Yes24 with its three different versions.
As soon as pre-orders began on Rakuten, one of Japan’s two major e-commerce platforms, Jin’s issue immediately rose to the top of the best-seller list, providing further evidence of his unmatched popularity as “Worldwide Handsome.”
Jin, who was promoted early as a special forces soldier and drill instructor, completed his military service with an honorable discharge on June 12th. On July 8th (KST), it was announced that Jin was chosen as the very first global ambassador for the renowned French high jewelry brand, Fred. As soon as the news spread, the necklace worth 134.6 million KRW, bracelet worth 37.5 million KRW, and earrings worth 17.2 million KRW that Jin was seen wearing, sold out in no time. The surge in demand also led to the crashing of Fred’s official website. With his consecutive sellouts and website crashes as a global ambassador for both Fred and Gucci, Jin has undoubtedly
The source for this information can be found at nate.
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