Fans of Red Velvet were eagerly anticipating the release of the music video for “Cosmic,”the title track of the group’s ninth mini album. However, their excitement quickly turned to disappointment when the video was not available at its scheduled 6PM release time. As time passed without any updates, the frustration among fans only grew. You can still watch the beautiful “Cosmic”music video here.
Following thirty minutes of nervous anticipation, SM Entertainment finally released a statement on Red Velvet’s official Twitter account addressing the delay. The statement, issued by SM’s RED Production center, explained that the delay was due to last-minute efforts to improve the video’s quality.
Red Velvet ‘Cosmic’ MVhttps://t.co/lg8gyWwBwO#레드벨벳 #RedVelvet#코스믹 #Cosmic#RedVelvet_Cosmic#Cosmic_Love pic.twitter.com/VXqjkOb0QC
— Red Velvet (@RVsmtown) June 24, 2024
Despite expressing regret and offering apologies to fans, the announcement failed to provide any information about a potential new release schedule, leaving fans feeling uncertain.
— Red Velvet (@RVsmtown) June 24, 2024
“We regret to inform you that the release of Red Velvet’s new music video for the album ‘COSMIC,’ originally scheduled for 6 PM today, has been delayed. The delay is due to final touches aimed at enhancing the video’s quality. We sincerely apologize to all the fans and ask for your understanding and patience.”- Red Production
This occurrence signifies the fourth instance in which SM Entertainment has rescheduled the debut of a Red Velvet music video, following previous postponements of “Red Flavor,””Monster”by Irene and Seulgi, and “Feel My Rhythm.”
. @RVsmtown ‘s MV got delayed by @SMTOWNGLOBAL :・Red Flavor・Monster・Feel My Rhythm・CosmicLET THE COSMIC FESTIVITIES BEGIN #RedVelvet10VEisCosmic #RedVelvet’s_Amazing_Cosmic pic.twitter.com/AHgNulfzFY
— ᐯ乇ㄥᐯ乇ㄒ卂几Ꮆ乇ㄥ(@VelvetAngelxxx) June 24, 2024
The “Cosmic”music video was finally premiered around 7PM KST, but the continual delays have resulted in a strong backlash from the fan community. REVELUVs, the dedicated fanbase of Red Velvet, have used social media to voice their disappointment and frustration towards SM Entertainment.
https://t.co/kxfK3h6bdw pic.twitter.com/A7QJBOgtPT
— daisy🤍 (@coolcatrookie) June 24, 2024
I call bullshit. They submitted the MV for review with KBS last week and it was accepted, so what exactly are they still working on? How can you not notice these things earlier? https://t.co/1fjTjohbJp
— Irene Irene Content (@BaeVelvet2903) June 24, 2024
Oh SM just had to make sure Red Velvet don’t pop off too hard and delay the mv
— Chevelle 🍓 (@Timeslipped_) June 24, 2024
is it really a red velvet cb if the music video doesn’t get released on time?
— m (@ksgparks) June 24, 2024
Despite recent mishaps surrounding the group’s releases, the company is facing demands from fans for improved communication and reliability. The incident has sparked renewed discussions about the company’s management of artist promotions and raised doubts about its ability to meet promised deadlines.
View the stunning music video for “Cosmic”down below.
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