According to the advertising industry, Byun Woo-seok’s annual fee as an advertising model is currently 700 million won and has the potential to increase to 900 million won. In comparison, Kim Soo-hyun earns 1 billion won to 1.2 billion won, while Cha Eun-woo receives approximately 700-900 million won. It is evident that Byun Woo-seok’s value has significantly risen after his appearance in “Lovely Runner,”making him a highly sought-after figure in the industry. However, following the recent controversy over excessive security, there has been a shift in reactions within the industry. As a result, some brands have removed Byun Woo-seok from their list of potential candidates or temporarily postponed the
The brand Byun Woo-seok models are currently facing challenges. Following the success of “Lovely Runner” , Byun Woo-seok has been in high demand for advertisements, such as Nonghyup Bank & Card, LG Household & Healthcare PHYSIOGEL, LG Electronics StandbyME, F&F Outdoor Discovery Epedition, and more. However, due to Han So-hee’s contract not being renewed with Nonghyup Bank after a dating and breakup scandal with Ryu Jun-yeol, their new model Byun Woo-seok is also facing a controversy. This has hindered their active promotion and marketing strategies. Additionally, as Byun Woo-seok was chosen as a model for both healthcare and electronic categories by
Despite Byun Woo-seok’s innocence, the security company’s dishonest explanation and his agency’s delayed response have caused further controversies. The incident has gained attention from major news outlets and has even been discussed in the National Assembly. This has led to some individuals filing a complaint with the National Human Rights Commission and an ongoing investigation by the Incheon Airport Police into the actions of the security company.
The advertising industry also expressed concern over Byun Woo-seok’s lack of upcoming projects. Despite gaining popularity through “Lovely Runner”, the actor chose to focus on a fanmeeting tour in Asia and shooting commercials rather than committing to a new project. It is crucial for his next drama or film to be successful in order for him to solidify his position as a top star. While Byun Woo-seok has received numerous offers for romantic roles, it remains uncertain if he will take on another captivating character like Ryu Seon-jae or use this opportunity to improve his weaker acting skills in other genres.
As the advertising industry relies heavily on consumer purchases, it is known to be very cautious and conservative when it comes to trends. When a controversy arises, it is common for brands to quickly remove all photos and videos featuring the person involved. In more serious cases, they may even terminate their contract and take legal action against the model in order to protect their brand’s reputation and profits. An insider elaborated, stating that choosing Byun Woo-seok as a model would be risky in such a sensitive industry, as even a minor scandal could have a detrimental impact on a brand’s image.
As a result, Han So-hee lost her CF contracts one by one. She had been a model for popular Korean brands such as Lotte Cholsung, Nonghyup Bank, and the second-hand car platform Heydealer, earning her significant fees of 1.2 – 1.3 billion won during her prime. However, due to the controversy surrounding her love life, some Korean brands have yet to make their official announcements. Despite this setback, Shark Beauty, a brand that is less concerned with privacy issues in Korea, chose Han So-hee as their new model for Asia-Pacific (APAC) hair care products last year.
Han So-hee’s friend, Jeon Jong-seo, has also vanished from the world of commercial endorsements after facing allegations of school violence. She had been selected as a model for various brands, including the dating app Tinder, earlier this year. However, after the accusations surfaced, videos and posters featuring Jeon Jong-seo were either removed or made private on social media platforms such as YouTube and Instagram. While the brands Condition and CASS Light have not taken down their advertisements featuring Jeon Jong-seo, the actress has not been featured in any recent promotional materials for these brands.
A different source commented, “It is imperative that the agency does not delay the annual selection of models for promotions and marketing strategy once again.”They continued, “Although we initially held off due to the Byun Woo-seok controversy, it has only escalated and become more difficult to manage. This could have been avoided if the agency had promptly issued an apology and provided a proper explanation.”
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