Russian Magazine “BTS’s V, the Star Who Conquered Both the Stage and the Runway”

The online platform “The Girl”by Russian lifestyle magazine Elle Girl recently released an article titled “A Fashion World Proposal: K-pop Stars Who Excel on Stage and on the Runway”.

According to the article, K-pop idols are not only talented in music and dance, but they also have a strong sense of style. They have not only achieved success on the stage, but they have also gained recognition from global brands.

The publication kicks off its list of “Top Artists Who Have Conquered Both Pop Music and Fashion” by choosing V as the first feature.

According to the statement, V is a perfect representative and promoter for two high-end brands, adding elegance and pleasure to both.

The article also explains that V’s photos are highly anticipated by fans, and his brand campaign videos for Celine and Cartier have a strong influence on their purchasing decisions. Additionally, any fashion show that V attends is automatically considered a major event.

Luxury brands have recognized the significant impact of selecting V as an ambassador, not just for his exceptional talent, but also for his striking visual presence and extensive influence as a representative of the K-pop industry.

At the highly-anticipated Paris Fashion Week, V made his debut as Celine’s ambassador and was quickly dubbed the “megastar”by the French weekly magazine Paris Match. As a result of his successful ambassadorship, Celine saw a significant increase of 51% in growth.

According to the analysis of the French influencer marketing platform Lefty, V’s Instagram post featuring Celine was valued at $274 million. Additionally, V was placed at the top of Lefty’s “2023 Top Fashion Influencers”list, ranking as the number one male celebrity.

Ever since Cartier announced V as their brand ambassador, they have also been heavily affected by the “V effect”. This was evident when the surge in traffic on Cartier’s official website, following the announcement, resulted in the website crashing. Furthermore, the Panthère campaign necklace, which V wore and was priced at $26,700, quickly sold out.

According to Richemont, the parent company of Cartier, the jewelry division achieved a record revenue of €14.2 billion during the previous fiscal year (April 1st, 2023 – March 31st, 2024) after V was appointed as ambassador.