“Sell-out Goddess” Lisa’s Impact: KITH’s New Collection Sells Out in 28 Minutes

Only a couple of days ago, KITH, an American street fashion brand, surprisingly unveiled a collection of behind-the-scenes shots from their upcoming summer campaign. The highlight of these photos was the unexpected inclusion of Lisa (BLACKPINK).

The “Lisa for Kith Women Summer 2024″collection was launched for sale on the company’s website on the evening of May 31. Within only 28 minutes of its release, the collection was completely sold out, setting a new record for Lisa’s fans who have consistently supported the popular female idol’s merchandise.

Within a span of 30 minutes, majority of the items in the collection, specifically those worn by Lisa in promotional images, were quickly purchased on the website. The blue Vintage Tee Logo T-shirt, donned by Lisa in a promotional video, was among the first to be marked as “sold out”. Fans of Lisa even created a humorous meme predicting the shirt’s future popularity within the fan community.

The surprise partnership between Lisa and KITH was actually strategically planned by the brand. KITH made its official entrance into the Korean fashion market by opening its first flagship store in Seoul. Simultaneously, the company debuted a new collection featuring the popular female Kpop star.

Some individuals speculate that the partnership between Lisa and KITH may stem from their personal connections. In the past, Lisa and her rumored boyfriend Frédéric Arnault were seen together at the release of the “TAG Heuer Formula 1 | Kith”collection. This collaboration was between the watch brand TAG Heuer, where Frédéric serves as CEO, and KITH. Recently, Lisa also attended the launch event for Formula 1 in Miami, Florida. She had the honor of waving the flag to commence the tournament, while her partner’s brand, TAG Heuer, is partnering with this prestigious competition.

This is not the first time that the 97-born female idol has amazed fans with her impressive selling speed. Recently, Lisa caused a stir by wearing a BEAT UNBEATEN hoodie to a Taylor Swift concert. Her influence has also led to a surge in popularity for the POP MART – LABUBU brand, causing prices to skyrocket in the global resale market.