SEVENTEEN’s new song comeback trailer used “Great Wall + Smiley Flower” to promote it, which caused dissatisfaction among some Chinese netizens. The official quickly removed the video and issued an apology.

What do you think of this incident?

The popular boy band SEVENTEEN has a full schedule of activities this year and has confirmed to release the 11th mini-album “SEVENTEENTH HEAVEN”on October 23. They released a series of promotional trailers, but the video with the Great Wall of China as the background angered Chinese netizens.

The main material “Smiley Flower”used by SEVENTEEN in this promotion is “Chamomile Flower”, which is also the birth flower of the fan name “CARAT”, which can be seen in major cities and landmarks.

*Seoul, Korea

*Japan Tokyo

*Paris, France

＊New York, USA

*Beijing China

#Beijing #세븐틴 #SEVENTEEN #SEVENTEENTH_HEAVEN pic.twitter.com/XOJWGVUBvl

— Hot Parapang (@hyxxn5) September 23, 2023

China Online believes that the “Great Wall”used in this promotional video is a solemn and solemn historical site, and it is not suitable to match the picture of a smiling face with chamomile flowers. In addition, other places use bustling streets in the city to create a happy atmosphere. It triggered a wave of dissatisfaction in China Open. Netizens in other regions believed that China Net’s reaction was too sensitive and that the official did not need to apologize for it at all.

[Official Apology Announcement]

Hello everyone,
this is PLEDIS Entertainment.

The following is an explanation of the contents of the SEVENTEEN 11th Mini Album “SEVENTEENTH HEAVEN”Beijing version trailer video.

Our company released the trailer video of the Beijing version of “SVT RIGHT HERE”in the SEVENTEEN 11th Mini Album “SEVENTEENTH HEAVEN”promotional video at 14:14 local time in China on September 23.

The Beijing version trailer uses the Great Wall, a representative cultural heritage of China, as the background, with floating chamomile content. However, after the video was released, fans pointed out our company’s cultural misunderstanding of the Great Wall and lack of awareness of cultural respect.

In this regard, the Beijing version of the trailer video has been deleted, and we deeply apologize for the inconvenience caused to fans, and will be more cautious in the future.

In the future, we will work harder to produce content that fans from different countries and regions and cultural backgrounds can enjoy together.