Lumon Industries is making waves as we approach the much-anticipated Season 2 of the acclaimed Apple TV+ series, Severance, by unveiling a captivating pop-up experience in New York City.
For the Innies—employees of Lumon who exist solely within the confines of the company’s buildings—work is their entire reality. The main characters, Mark S., Helly R., Dylan G., and Irving B., find themselves immersed in perplexing mysteries. They are relentlessly seeking answers to questions like, “What are the true intentions of Lumon?” and “What really happened to Ms. Casey?”
Surprise Appearance at Grand Central Terminal
In celebration of Season 2’s impending release, Apple TV+ has transformed a section of Grand Central Terminal into a stunning pop-up. The installation features a glass cube housing desks modeled after the Macrodata Refinement floor from the series. Initially, the setup was staffed by actors in suits, simulating the enigmatic activities typical of Lumon Industries.
Grand Central right now. #Severance pic.twitter.com/VBcFzi4Bh3
— Ben Stiller (@BenStiller) January 14, 2025
In a delightful twist that thrilled fans, notable director Ben Stiller and key cast members—including Adam Scott (Mark), Zach Cherry (Dylan), and Britt Lower (Helly)—surprised attendees by joining in for some “metadata refinement” at the pop-up. They actively engaged with the crowd, posing for photographs and making the experience even more memorable.
The cast of #severance appears at a pop-up in Grand Central. pic.twitter.com/Il1VDHvxFS
— 𝙲𝚒𝚗𝚎𝚖𝚊 𝙱𝚞𝚛𝚜𝚝 (@CinemaBurst) January 14, 2025
wow, amazing #severance pop up at Grand Central pic.twitter.com/rxFVscCgVn
— Parker Ortolani (@ParkerOrtolani) January 14, 2025
The highly awaited Season 2 of Severance is set to premiere at 12 AM PT / 3 AM ET on Friday, January 17, 2025, on Apple TV+, with fresh episodes launching each week until the season finale on March 21. Critics are already heralding this new season as a triumph, and fans can look forward to a third season already in production. Immerse yourself in the narrative by exploring Mark’s secrets, addressing debunked fan theories, and discovering the series’ original, significantly varied script.
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