Despite the conclusion of “Lovely Runner” , the drama remains at the top spot on TVING’s list of the 20 most popular programs. In order to appease disappointed fans, TVING is continuing to release short videos related to “Lovely Runner” as if the drama were still airing, further fueling its enduring popularity.
The actors have recently been conducting interviews with the media and are also being approached by fashion brands and magazines for potential collaborations and projects.
To kick off his fanmeeting tour in Asia, Byun Woo-seok will begin this weekend. Excitement is building among his local fans for Byun Woo-seok’s rapid rise and the impact of his role as Seon-jae. In anticipation of his fanmeeting in Korea in July, Byun Woo-seok will first meet with fans in Taiwan, Bangkok, the Philippines, Indonesia, and Singapore, further expanding the Korean Wave.
Kim Hye-yoon, the female lead, is scheduled to depart for Bali, Indonesia on June 8th for a photoshoot.
Typically, announcements are made for the airport fashion of departing celebrities. This is a standard procedure for the brands that sponsor these stars to reveal the departure schedule and terminal at Incheon International Airport.
The brand promoter sponsoring actress Kim Hye-yoon made a notice disclosing her departure schedule and stated that she will be wearing shoes from the shoe brand 000 when she leaves for Bali, Indonesia on June 8th from Incheon International Airport. They also kindly requested for full-body shots of the actress to showcase the shoes, if possible.
Similarly, another brand simply asked for Kim Hye-yoon’s appearance to be captured, stating, “Please capture her appearance.”
The intense competition among brands is evident in the current situation, which further proves Kim Hye-yoon’s increasing popularity. Additionally, the strategies adopted by each brand clearly showcase the fierce rivalry between them.
The brand’s CEO stated that due to the immense popularity of the drama, it was necessary for the brand to put in a significant amount of effort to collaborate with the actor. However, the CEO also acknowledged that this decision was understandable, as the brand was concerned about not being able to capture the desired shots since the focus was on shoes instead of clothes.
Another representative from the brand also stated, “This serves as further confirmation of the drama’s success and the talent of actress Kim Hye-yoon. While each brand may have different strategies, their courteous requests ensured that there were no significant issues.”
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