Snapchat AI: Transforming Backgrounds and Clothing in Real-Time

Snapchat is continuing to incorporate AI into its platform, this time by offering “new AR experiences”powered by GenAI. This means that users will now be able to create personalized lenses through text prompts.

In a blog post released on June 18, Snapchat shared information about its future on-device AI model that has the ability to enhance a user’s surroundings through augmented reality (AR). Although still in its initial prototype phase, this model will eventually enable creators to create personalized lenses from a text prompt.

Snapchat announced that they are showcasing a real-time image model that has the ability to immediately transform your imagination into an augmented reality experience. This initial prototype allows users to enter an idea for a transformation and generate dynamic AR experiences in real-time.

A GIF, which has been shared on the blog, demonstrates the potential functionality of the feature. The individuals featured in the GIF have their background and attire altered in accordance with the prompt “50s sci-fi film.”Snapchat has not disclosed a timeline for the release of this AI technology.

According to TechCrunch, these lenses will be accessible to users in the upcoming months. Meanwhile, creators will be able to begin producing lenses with the model by the end of this year.

Snapchat has introduced a “new GenAI Suite”which aims to simplify the process of creating custom AR effects for creators. The most recent update to Lens Studio offers a variety of additional features, including face effects. By providing a description or image, creators are now able to generate a unique lens that completely alters a user’s facial appearance.

Snapchat has recently announced a range of new features to add to its collection of AI features. These include Bitmoji Backgrounds, Chat Wallpapers, Dreams, My AI, and AI Lenses, which were all previously announced within the last year.