Guerlain Welcomes Song Hye-kyo as New Brand Ambassador
On January 16, Guerlain proudly announced its collaboration with renowned actress Song Hye-kyo. This partnership emphasizes her elegance and significant influence, which resonates perfectly with the luxury brand’s ethos.
CEO’s Enthusiasm for the New Collaboration
Guerlain’s CEO, Gabriel Saint-Genez, expressed his enthusiasm about Song Hye-kyo stepping into the role of brand ambassador. He stated, “Song Hye-kyo embodies modern femininity and elegance, perfectly reflecting Guerlain’s artistic heritage.” He further acknowledged her as a “symbol of film, art, and beauty,” emphasizing the potential to share the brand’s vision with a global audience.
Song Hye-kyo’s Excitement
In response to her new appointment, Song Hye-kyo shared her thoughts: “Guerlain is a timeless brand that harmonizes tradition and sophistication. I am thrilled and honored to embark on this journey.” Her first endeavors as an ambassador are set to include a series of skincare and makeup campaigns, which are highly anticipated by fans and beauty enthusiasts alike.
About Guerlain: A Legacy of Luxury
Founded in Paris in 1828, Guerlain has built its reputation on embracing nature to develop distinctive beauty products. As a pioneer in high perfumery and cosmetics, Guerlain’s offerings are not only functional but are celebrated as works of art, adored globally.
Strengthening Global Ties
This strategic collaboration with Song Hye-kyo aims to bolster Guerlain’s visibility in the Asian market while enhancing connection with consumers worldwide, a move that reflects the brand’s commitment to diversity and inclusivity in beauty.
Song Hye-kyo’s Upcoming Film
As anticipation builds, Song Hye-kyo is also set to appear in the highly awaited film “Dark Nuns,”premiering on January 24. The thriller unfolds a gripping narrative about individuals attempting a forbidden ritual to rescue a boy possessed by evil spirits, marking a significant shift in Song’s acting career.
For more details, visit Source & Images.
Related Articles:
Viral Video of 15-Year-Old Kim Sae-ron Reemerges, Sparking Worldwide Controversy
18:31
Kim Soo-hyun and Jung Hae-in: Exploring Their Surprising Friendship
18:30
Kim Soo Hyun May Avoid Brand Penalty Fees Despite Grooming Allegations
18:28
Leave a Reply ▼