“Song Ji-hyo Showcases Stunning Curves in Underwear, Leaving Yoo Jae-suk and Kim Jong-kook in Awe”

Song Ji-hyo Announces New Brand Launch

On December 28th, Song Ji-hyo took to her personal social media channels to unveil the launch of her upcoming brand. The announcement came with an intriguing caption: “2024.12.29. AM 10:00 OPENING,” signaling a highly anticipated debut.

Brand Focus: Lingerie and Fragrances

In earlier discussions, Song Ji-hyo expressed her vision of entering the fashion and beauty sectors through the introduction of a lingerie and fragrance line. She mentioned on a web variety show, “I’m preparing to launch lingerie and perfumes. I talked to Yoo Jae-suk about it around two years ago, discussing the timing and strategy. It has been quite a challenge.”

Support from Fellow Celebrities

Fellow entertainer Yoo Jae-suk has shown enthusiasm for her venture, noting the hands-on approach she is taking with her brand: “You’re directly overseeing it from morning, with just two staff members, rather than an external team. I truly hope it’s a success.” Ji Suk-jin further encouraged her, stating, “It should go global,” reinforcing the potential for international reach.

A Sneak Peek into the Brand’s Vision

The brand’s official social media account highlights its tagline: “Offering comfort and sophistication that blends seamlessly like skin.” In a striking display, Song Ji-hyo showcases her own products as she poses confidently in lingerie, highlighting her flawless figure and glamorous presentation.

Current Endeavors

In addition to her entrepreneurial pursuits, Song Ji-hyo continues her role as a cast member on SBS’s popular variety show, “Running Man.” Her multifaceted career showcases her versatility and dedication to both her entertainment and business endeavors.

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