In a recent development, fans of LE SSERAFIM’s Sakura have voiced their concerns over the management practices of Source Music, alleging that the agency is sabotaging the global star’s career.
This outcry comes after Sakura’s candid revelation in her latest “FIM-LOG”video, where she discussed receiving an invitation to a prestigious Louis Vuitton event. Fans have interpreted this incident as a revealing moment, shedding light on what they perceive as mismanagement by Source Music.
Allegations of Mismanagement Rock LE SSERAFIM Sakura’s Career at Source Music
Sakura’s journey as an entertainer began at a remarkably young age when she became one of the first-generation members of J-Pop group HKT48 at the tender age of 13. Her subsequent involvement with the immensely popular group IZ*ONE, and now her membership in the leading fourth-generation group LE SSERAFIM, has garnered her a dedicated and passionate global fanbase.
(Photo : instagram) LE SSERAFIM Sakura
Given Sakura’s status and influence, it is no surprise that companies and brands seek her endorsement and partnership. She has frequently been seen sporting luxury fashion brand Louis Vuitton and has even worked as a model for the brand on several occasions.
(Photo : Twitter) LE SSERAFIM
Notably, LE SSERAFIM collectively attended Louis Vuitton’s prestigious 2023 Pre-Fall Fashion Show in Seoul, where Sakura’s impact as an influencer was recognized by Lefty, an influencer marketing platform. They named her the “most visible influencer,”attributing an estimated earned media value (EMV) of $849,000 USD to her social media presence.
<!– wp:html –><blockquote class=”twitter-tweet”><p lang=”en”dir=”ltr”><a href=”https://twitter.com/hashtag/SAKURA?src=hash&ref_src=twsrc%5Etfw”>#SAKURA</a> ranks 1st place as the Most Visible Influencer at the Louis Vuitton Pre-Fall 2023 Women’s Collection show, with an Earned Media Value of 849,000! 👏😺🌸 <a href=”https://t.co/X6gwzBtTDQ”>pic.twitter.com/X6gwzBtTDQ</a></p>— joe (@elsserafim) <a href=”https://twitter.com/elsserafim/status/1663522776320466945?ref_src=twsrc%5Etfw”>May 30, 2023</a></blockquote>
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During the filming of the recent “FIM-LOG”episode, Sakura received an invitation to Louis Vuitton’s 2023 Pre-Fall Fashion Show. Displaying her excitement, Sakura revealed that she had received similar invitations in the past but was unable to attend due to scheduling conflicts. The caption accompanying the video explained that Sakura had been invited to the Paris event but could not attend.
(Photo : Youtube) LE SSERAFIM Sakura
Contrary to attending the prestigious Paris Fashion Week Fall-Winter 2023 Women’s Collection show, Sakura was scheduled to film for LENIVERSE, LE SSERAFIM’s web variety show. This decision sparked outrage among the fan community known as FEARNOTs.
<!– wp:html –><blockquote class=”twitter-tweet”><p lang=”en”dir=”ltr”>so le sserafim had to film for leniverse that's why they declined louis vuitton's invitation for sakura… <br><br>was the leniverse filming much more important than a global fashion show event in paris that they couldn't have adjusted the filming to a different day???</p>— joe (@elsserafim) <a href=”https://twitter.com/elsserafim/status/1680564009248911360?ref_src=twsrc%5Etfw”>July 16, 2023</a></blockquote>
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FEARNOTs Expressed Thier Concerns towards Source Music
They expressed their frustration towards Source Music for declining such a beneficial opportunity for Sakura, suggesting that the agency could have adjusted the LENIVERSE filming schedule or proceeded with filming with four members instead.
<!– wp:html –><blockquote class=”twitter-tweet”><p lang=”en”dir=”ltr”>Sakura is the only fimmies member without any Solo BA, Please stop block sakura solo brand deal if she got a brand deal this also will help to give huge exposure on fimmies, i hope you will give her solo BA deal since deserve it<a href=”https://twitter.com/hashtag/SOURCEMUSIC_OPENUP?src=hash&ref_src=twsrc%5Etfw”>#SOURCEMUSIC_OPENUP</a><a href=”https://twitter.com/SOURCEMUSIC?ref_src=twsrc%5Etfw”>@SOURCEMUSIC</a> <a href=”https://twitter.com/HYBEOFFICIALtwt?ref_src=twsrc%5Etfw”>@HYBEOFFICIALtwt</a> <a href=”https://t.co/W4TldnaOhW”>pic.twitter.com/W4TldnaOhW</a></p>— 🐱🐯🦢🐍🐹: Flame rises (@lesserafimstan5) <a href=”https://twitter.com/lesserafimstan5/status/1680572270853365761?ref_src=twsrc%5Etfw”>July 16, 2023</a></blockquote>
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Adding to the fans’ grievances is the absence of any official announcement declaring Sakura as a brand ambassador for Louis Vuitton. This further fuels their belief that Source Music may not be fully capitalizing on the potential opportunities available to Sakura, leading to allegations of mismanagement and sabotage.
<!– wp:html –><blockquote class=”twitter-tweet”><p lang=”en”dir=”ltr”>Sakura is the only fimmies member without any Solo BA, Please stop block sakura solo brand deal if she got a brand deal this also will help to give huge exposure on fimmies, i hope you will give her solo BA deal since deserve it<a href=”https://twitter.com/hashtag/SOURCEMUSIC_OPENUP?src=hash&ref_src=twsrc%5Etfw”>#SOURCEMUSIC_OPENUP</a><a href=”https://twitter.com/SOURCEMUSIC?ref_src=twsrc%5Etfw”>@SOURCEMUSIC</a> <a href=”https://twitter.com/HYBEOFFICIALtwt?ref_src=twsrc%5Etfw”>@HYBEOFFICIALtwt</a> <a href=”https://t.co/W4TldnaOhW”>pic.twitter.com/W4TldnaOhW</a></p>— 🐱🐯🦢🐍🐹: Flame rises (@lesserafimstan5) <a href=”https://twitter.com/lesserafimstan5/status/1680572270853365761?ref_src=twsrc%5Etfw”>July 16, 2023</a></blockquote>
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<!– wp:html –><blockquote class=”twitter-tweet”><p lang=”en”dir=”ltr”>Sakura is the only fimmies member without any Solo BA, Please stop block sakura solo brand deal if she got a brand deal this also will help to give huge exposure on fimmies, i hope you will give her solo BA deal since deserve it<a href=”https://twitter.com/hashtag/SOURCEMUSIC_OPENUP?src=hash&ref_src=twsrc%5Etfw”>#SOURCEMUSIC_OPENUP</a><a href=”https://twitter.com/SOURCEMUSIC?ref_src=twsrc%5Etfw”>@SOURCEMUSIC</a> <a href=”https://twitter.com/HYBEOFFICIALtwt?ref_src=twsrc%5Etfw”>@HYBEOFFICIALtwt</a> <a href=”https://t.co/W4TldnaOhW”>pic.twitter.com/W4TldnaOhW</a></p>— 🐱🐯🦢🐍🐹: Flame rises (@lesserafimstan5) <a href=”https://twitter.com/lesserafimstan5/status/1680572270853365761?ref_src=twsrc%5Etfw”>July 16, 2023</a></blockquote>
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With concerns ranging from the possibility of declining brand offers to fears of underutilizing Sakura’s global influence, netizens are now calling for more opportunities and individualized schedules for the star. They demand that Source Music treat Sakura better, recognizing her status as a global star and ensuring her career reaches its full potential.
As the discussion unfolds, it remains to be seen how Source Music will respond to the fans’ demands and address the concerns regarding Sakura’s career trajectory.
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