One of the most prominent content creators for Call of Duty, Swagg, has recently discussed his earnings during the peak of Warzone’s popularity. He disclosed the exact amount of money he earned during his early years on social media, and it reached a seven-figure sum with the emergence of the BR genre.
It’s a well-known fact that content creators can make a substantial amount of money. Whether it’s Ninja revealing his Twitch earnings or smaller streamers earning thousands of dollars a month, it can be a highly profitable profession if they have a dedicated audience.
Despite this, what about content creators in the CoD community? As we’ve recently discovered, former pro player Parasite is thriving and earning over $20,000 a month from ad revenue on Twitch. However, how does this compare to one of the top influencers during the peak of Warzone’s popularity?
Swagg brought a refreshing level of transparency to his conversation with JSmooth and Matcrackz on their Join The Lobby podcast, where they delved into his earnings. Going through each year of his career, Swagg emphasized the gradual journey that led him to become one of the most prominent figures in the industry.
Swagg quickly became synonymous with Warzone when the CoD BR was at its peak.
Reflecting on his online journey, Swagg recounted how he initially started uploading videos on YouTube during the Black Ops 2 era in 2012-2013. He also mentioned that during the Ghosts era, his posts were more casual and not focused on monetization.
In 2014’s Advanced Warfare, he began posting daily in an effort to increase his following. However, it wasn’t until a year later, when Black Ops 3 gained popularity, that his first source of income arrived.
“While still in college, he explained that he posted two videos a day and made $12,000 at the age of 19. In a particularly successful month, he earned $3,000 alone, which ultimately influenced his decision to pursue content creation full-time the following year, leaving college in the past.”
With the release of Infinite Warfare in 2016, Swagg made the decision to prioritize growing his YouTube empire over attending school. He proudly disclosed that he earned $65,000, but also mentioned that half of it was deducted for taxes.
After that, it was full speed ahead. In 2017, during WWII, he earned $123,000. A significant portion of that amount was a result of a six-month Facebook streaming agreement, which brought in $72,000 all on its own.
Swagg Reveals How Much He Made On Youtube 😳 pic.twitter.com/2Gct0UQy07
— Join The Lobby (@jointhelobbypod) August 29, 2024
Afterwards, Black Ops 4 was Swagg’s most successful year, earning a total of $237,000. What made it even more satisfying was that he stated he made $84,000 in the first month alone after the game’s release.
“That was crazy… I gained so much weight,”he quipped. “I was constantly dining at the steakhouse.”
Ever since the launch of Modern Warfare (the reboot) in 2019, Swagg has hit his stride in the space, particularly with the addition of Warzone.
“He said that was the turning point. He also mentioned that on YouTube alone, he had earned $1 million.”
Swagg Talks About His YouTube Earnings at the 17:22 Mark Below
In that same year, Swagg also embarked on his streaming career on Twitch, indicating that he possibly earned a few more million through sponsorships, subscriptions, and other opportunities. He became a prominent figure in the Warzone community, consistently drawing in tens of thousands of viewers every day at its peak.
Swagg’s intention in sharing his earnings was to highlight the reality that success as a content creator is not achieved overnight. In his own experience, it took five years of hard work before he began to see significant financial gains.
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