Tesla Welcomes Global Sports Star Kim Ye-ji as New Ambassador

As the first ambassador for Tesla in South Korea, Kim Ye-ji’s collaboration is anticipated to symbolize a significant union between athletics and sustainability.

Kim Ye-ji’s appointment is particularly notable as Tesla rarely appoints global ambassadors, further amplifying the excitement surrounding this partnership. This opportunity emerged after Tesla CEO Elon Musk took notice of Kim Ye-ji.

A video featuring Kim Ye-ji competing in the women’s 25m pistol event gained massive traction, amassing over 34 million views on X (formerly known as Twitter). Musk praised her talent, suggesting she would be perfect for an action film, which paved the way for her association with Tesla.

Sharing her enthusiasm, Kim Ye-ji remarked, “I am excited to join forces with Tesla, a company that recognized my talent in shooting. Tesla’s innovative and progressive nature resonates with me, and I look forward to conveying positive messages through our partnership.”

Recently, Kim Ye-ji earned a silver medal in the women’s 10m air pistol competition at the 2024 Paris Olympics, gaining international recognition and establishing herself as one of Korea’s prominent sports figures. She is committed to promoting shooting sports and enhancing the visibility of less popular athletic disciplines.