“The Boyz Hyunjae Spotted Dating”, Baffling Article Self-published by the Agency

On April 23, a post titled “The Boyz’s Agency Reveals a Member’s Current Romantic Relationship…Unusual Marketing”was shared on the Korean forum “theqoo”, attracting a significant amount of interest.

Based on this subject, two photos were shared on The Boyz’s official social media account on April 22nd with the headline “[Exclusive] The Boyz Spotted on a Date at Hangang Park… Who Could They Be? (In-Depth Coverage).”

The previously mentioned article replicated the layout frequently utilized by Dispatch when reporting romance rumors. It included a “paparazzi cut”of The Boyz’s Hyunjae, allegedly showing him on a date with someone at Hangang Park on April 4, 2024.

According to the report, Hyunjae and fellow member Younghoon, both born in 1997, went on a date to Macheon Jungang Market. Younghoon drove the car and the two shopped together at the market.

Upon reaching the designated camping grounds, Hyunjae took charge of grilling the meat while Younghoon prepared a delicious stew. It was mentioned that their teamwork was reminiscent of the strong chemistry they had as the final couple on ‘The Boyz’s Love Letter’. Finally, their hands intertwined in 2024. The complete story will be unveiled for the first time on Tuesday, April 23rd at 8 PM.

Upon first seeing the title and photos, fans were taken aback and believed it to be a new dating rumor. However, it was later revealed that the content was simply being promoted, causing some fans to express their frustration towards the agency.

At the same time, the majority of netizens were simply perplexed by this audacious marketing strategy. Here are a few remarks from netizens:

I really thought it was real…
My heart goes out to them. It’s upsetting to see their names associated with something like that. Did the agency truly think it was humorous to post this? It’s definitely overstepping boundaries.
“Was that officially posted…? Why?”
I was a bit perplexed at first, but I just laughed it off
This is the first time I’ve seen an idol agency do something like this

Theqoo is the source of the information found at //theqoo.net/hot/3196276658.