Jimin’s second solo album, ‘MUSE,’ was released on the 19th and its title track, ‘Who,’ reached number one on the ‘Top Songs’ chart on iTunes in 112 countries/regions by 9 AM on the 20th. The song debuted at 3rd place on Spotify’s ‘Daily Top Songs Global’ chart on the 19th and maintained a high position at 4th place the following day. It also held the top spot on Korea’s ‘Daily Top Songs’ for two consecutive days (July 19 and 20) and rose four places to 14th on the ‘Daily Top Songs’ chart in the US compared to the previous day. All of this was accomplished without any official
The constant flow of content has played a significant role in increasing their popularity. RM and Jimin collaborated on a new album review video titled ‘Exchange Album MMM (Mini & Moni Music),’ which delved into the production process, their musical approach, and future plans. This video received high praise from their fans. RM also directed music videos for almost half of the tracks on his second solo album, offering a plethora of content. V pre-planned reaction videos for his music video ‘FRI(END)S’ to enhance the viewing experience for fans. J-Hope also released a documentary alongside his latest album. Moreover, the members organized pop-up events tailored to each album’s unique characteristics, providing fans with a diverse range of experiences.
The response to the documentaries and pop-ups was overwhelmingly positive as they offered unique ways to appreciate BTS’s new songs. The pop-ups, in particular, served not only as a place to purchase official merchandise and watch videos, but also as an immersive experience with each floor featuring a distinct scent and interactive activities such as dance workshops to learn the choreography of their latest songs. J-Hope effectively incorporated his message into the music, documentary, and pop-up space, providing fans with multiple avenues to experience and enjoy the album’s message. In addition, the members’ thoughtful gestures, such as V’s release of the sweet confession song ‘FRI(END)S’ in line with the pink spring season and Jungkook’s fan song during the ‘202
Based on careful planning and consideration for their dedicated fans, BTS’s solo albums dominated charts. RM, V, and J-Hope achieved new personal records on the UK Official Albums Chart, Spotify’s ‘Daily Top Songs Global,’ and the Billboard 200 in the US and UK Official Singles Chart. Additionally, Jungkook’s single ‘Never Let Go’ made its debut on the US Billboard Hot 100 and the UK Official Singles Chart, surpassing his previous record for most chart entries by a K-pop solo artist. The group’s older songs also continued to maintain their popularity, with Suga’s ‘D-DAY’ under his alias Agust D re-entering the Billboard 200 upon its LP release in April of last year. Furthermore,
As a result, BTS continues to demonstrate their irreplaceable impact with consecutive individual achievements. The remarkable accomplishments during their hiatus only heighten the excitement for their eventual reunion. The members’ growth through their solo projects has sparked significant interest in their future activities.
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