The Idea of You’s Record-Breaking Success Before Its Release

The anticipation for Anne Hathaway’s upcoming movie, The Idea of You, is already generating excitement among fans and breaking records even before its release.

It is evident that rom-com enthusiasts have been receiving recognition in recent times. The success of Sydney Sweeney’s Anyone But You has made it the highest-earning rom-com in years. Netflix viewers are currently enjoying a fresh Lindsay Lohan experience. Additionally, The Idea of You has joined the lineup of Harry Styles-inspired fanfiction adaptations.

Despite the original author’s insistence that The Idea of You is not fanfiction, it has undeniably garnered attention and excitement from fans. The Anne Hathaway-Nicholas Galitzine age-gap romance has received glowing reviews after its debut at SXSW.

Additionally, it is already setting impressive records weeks before its scheduled release on Amazon Prime Video.

“Record-breaking trailer for The Idea of You becomes viral sensation”

Since its release on March 6, The Idea of You trailer has become the most-watched trailer of all time for a streaming movie.

The film is an adaptation of a novel written by Robinne Lee and centers on the unlikely relationship between a middle-aged mother and a popular young popstar. Despite denials, fans have long speculated that the book may have been inspired by Harry Styles, leading to allegations of it being a secret fanfiction.

Despite this, the announcement of a movie adaptation was sufficient to attract fans. As of now, the trailer has garnered the highest number of views for a movie on a streaming service, with 10 million views at the time of writing.

Despite its impressive numbers, The Idea of You’s trailer still pales in comparison to some of the most-viewed trailers of all time (excluding streaming movies). For instance, just last month, the trailer for Deadpool and Wolverine set a new record with 365 million views in a 24-hour period. However, for a rom-com, The Idea of You’s statistics are still very impressive.

Additionally, to add to the excitement, the initial reviews from SXSW are creating lofty anticipations. Overall, it is receiving plenty of acclaim for its enjoyable and captivating story of an unexpected romance.

According to one reviewer on X, Galitzine and Hathaway have great chemistry and the film delivers on laughs, sex appeal, and a well-developed romance. This film is being hailed as the first real contender for a classic rom-com in years.

“Can we finally discuss THE IDEA OF YOU? It’s absolutely amazing. The chemistry between Anne and Nick is so strong that I couldn’t stop smiling and laughing the entire time. After watching it, I immediately inquired about when I could see it again,”stated another viewer.

A reviewer described the film, The Idea of You, as a delightful and irresistible romantic comedy. They praised the chemistry between Anne Hathaway and Nicholas Galitzine, comparing the film to a gender-flipping version of Notting Hill, but with a much sexier twist. The review also mentioned that the film was well received at SXSW, making it the perfect closing film for the festival.

If the trailer is not sufficient, you will be able to watch the romantic comedy on Prime Video starting from May 2.