The Impact of Suzy’s Performance as Han So-hee’s Replacement: The Phenomenon of the Suzy Effect

Suzy’s portrayal as the new model in the Hey Dealer advertisement is receiving praise for her performance.

Building on the success of their previous model, Han So-hee, Hey Dealer has chosen Suzy as their newest face. The “movie-like advertisement”featuring Suzy’s dynamic charm has generated significant buzz.

In the recently released video, Suzy portrays a character who challenges societal norms and breaks away from the opinions of others. At first, she exudes elegance with her hair tied up and dressed in a white shirt and gray two-piece ensemble. However, as the video progresses, she lets her long wavy hair down, showcasing a seductive and vibrant aura that showcases her multifaceted charms.

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Netizens are heaping praise on Suzy’s ads, with comments such as “Suzy always nails her ads,””Even the thumbnail is enough to make you click,””The ad may be short, but it’s like a mini movie,””Just her face alone is entertaining,””Her image has become even more refined,””Suzy completely nailed it,””It suits her perfectly,”and “Her beauty left me in awe.”

In the meantime, Suzy is engaging with audiences through her role in the film ‘Wonderland’ (directed by Kim Tae-yong).

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