The Popularity of ‘Lovely Runner’ Continues in Asia “Kim Hye-yoon’s ‘Extraordinary You’ and Byun Woo-seok’s ‘Moonshine’ Also See Resurgence”

This outcome demonstrates the characteristic of OTT platforms, as new users continue to increase even after the release of all episodes. According to industry experts, the popularity of “Lovely Runner”is expected to persist for a considerable amount of time following the conclusion of the series.

Marianne Lee, the leader of Viu, attributed the success of “Lovely Runner”to a combination of excellent actors, top-notch production, and the hard work of the local marketing team, all of which produced impressive results in a relatively brief timeframe.

The increase in fame of actors Kim Hye-yoon and Byun Woo-seok, who appeared in the movie “Lovely Runner”, has also sparked renewed attention towards their past projects.

During the same week, Kim Hye-yoon’s “Extraordinary You”secured 8th place in Indonesia, 14th in the Philippines, 16th in Malaysia, and 17th in Myanmar. Byun Woo-seok’s “Moonshine”also saw success, jumping to 18th place in Indonesia and earning a spot in the top 20.

At present, Viu is featuring beloved Korean shows like “Reborn Rich”and “Taxi Driver 2″in 16 countries throughout Asia, the Middle East, and Africa. They also have a lineup of popular Korean dramas such as “The Midnight Romance in Hagwon,””Bitter Sweet Hell,””The Player 2: Master of Swindlers,””High School Return of a Gangster,””Dreaming of a Freaking Fairytale,”as well as variety shows like “My Sibling’s Romance”and “Whenever Possible.”