How Jennie Overcame Scandals
Jennie, a renowned idol from South Korea and a key member of the internationally acclaimed girl group BLACKPINK, is currently experiencing the height of her career. After completing an intense five-year training program at YG’s “training camp,”she made her official debut in 2016 and swiftly rose to become one of the most prominent figures in the K-pop industry. Although Jennie’s rise to fame has been remarkable, it has also been plagued by continuous rumors and controversies.
Despite facing numerous scandals throughout her 8-year career, Jennie has managed to overcome them spectacularly, solidifying her fame and notoriety. Some have even questioned if the public’s leniency towards her is due to her being the “chosen one”of K-pop, as she continues to thrive despite the difficulties that would have ended another idol’s career.
While it is undeniable that Jennie is an exception, she possesses the qualities that can make her the brightest star. Throughout her career, Jennie has faced various “scandals”such as being accused of lazy dancing, receiving preferential treatment from YG, dating multiple famous idols, and appearing in a controversial film. Despite these challenges, Jennie has never publicly addressed them. Instead, she chooses to navigate through the storm with a positive attitude, constantly striving for improvement, and remaining dedicated to her craft.
Whenever there is a scandal, Jennie uses her musical achievements to combat it. Her performances at Coachella, the Born Pink World Tour, and other events showcase her hard work and dedication as a member of BLACKPINK. Despite experiencing exhaustion and nearly collapsing on stage, Jennie’s all-around talent as an artist is evident to the public. This allows her to shine even brighter and dismiss any criticisms of her being lazy or lacking enthusiasm.
Jennie’s Hollywood debut came in the form of an incredibly controversial film. “The Idol”sparked intense scrutiny towards Jennie. The public struggled to come to terms with a K-pop idol being so provocative and sensual while performing with male dancers on American television.
Despite facing challenges with “The Idol,” Jennie’s success with the song ultimately led her to achieve another major hit, “One of the Girls,” which surpassed 1 billion streams on Spotify and set numerous records on the Billboard charts. With only three solo tracks, including “SOLO,” “You & Me,” and “One of the Girls,” the BLACKPINK rapper further solidified her impact in the American music industry.
The Most Serious Scandal of Her Career
In late 2023, Jennie made a bold move in her career by terminating her exclusive contract with YG and creating her own management company, ODDATELIER. This decision has been met with overwhelming support from her fans. In the first half of 2024, Jennie and ODDATELIER have demonstrated a bright future, securing numerous advertising and fashion deals. She has also appeared at major events and served as the lead model for Jacquemus’ 15th-anniversary show. Notably, Jennie is currently working on her solo album.
Jennie’s most daring choice was to found ODDATELIER and assume control of her career.
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